M&A Deal Summary

Fyber Acquires Inneractive

On March 3, 2016, Fyber acquired marketing company Inneractive for 72M USD

Acquisition Highlights
  • This is Fyber’s 1st transaction in the Marketing sector.
  • This is Fyber’s largest (disclosed) transaction.
  • This is Fyber’s 1st transaction in Israel.

M&A Deal Summary
Date 2016-03-03
Target Inneractive
Sector Marketing
Buyer(s) Fyber
Deal Type Add-on Acquisition
Deal Value 72M USD

Target

Inneractive

Petach Tikva, Israel
website
Inneractive Ltd. is an independent mobile ad exchange focused on powering native and video ads. Inneractive is a mobile advertising platform that enables brands, developers and publishers to engage consumers through mobile advertising.

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Buyer(S) 1

Buyer

Fyber

Berlin, Germany

website

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Fyber GmbH is a mobile advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile Supply-Side Platform.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Israel) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-22 Falk Realtime

Dusseldorf, Germany

Falk Realtime Ltd. is an advertising technology platform that delivers a powerful and flexible infrastructure that enables large owned and operated publishers to monetize their audience across all screens, platforms and ad formats.

Buy €11M
Mergr

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