Investment Summary

First Bev, Manna Tree and Coca-Cola Invest In Health-Ade Kombucha

On October 8, 2013, growth capital firm First Bev, venture capital firm Manna Tree and Coca-Cola invested in beverage company Health-Ade Kombucha

Investment Highlights
  • This is First Bev’s 3rd, Manna Tree’s 1st and Coca-Cola’s 9th transaction in the Beverages sector.
  • This is First Bev’s 2nd, Manna Tree’s 1st and Coca-Cola’s 8th transaction in the United States.
  • This is First Bev’s 2nd, Manna Tree’s 1st and Coca-Cola’s 4th transaction in California.
Investment Fate
  • Health-Ade Kombucha was sold to a strategic buyer in 2025.

Investment Summary

Date 2013-10-08
Target Health-Ade Kombucha
Sector Beverages
Investor(s) First Bev
Manna Tree
Coca-Cola
Deal Type Growth Capital

Target

Health-Ade Kombucha

Torrance, California, United States
Health-Ade Kombucha offers probiotic tea in 12 flavors: Original, Ginger-Lemon, Cayenne Cleanse, Pomegranate, Pink Lady Apple, Carrot, Beet, California Grape, Maca-Berry, Sweet Thorn, Power Greens, and Holiday Cheers. Health-Ade Kombucha was founded in 2012 and is based in Torrance, California.

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Investor(S) 3

DESCRIPTION

First Bev is a private investment firm focused on the beverage industry. First Bev looks to invest in emerging beverage companies throughout the US. The Firm pursues companies that can benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Target companies typically have $1 to $15 million in revenue. First Bev was formed in 2005 and is based in Los Angeles, California.


DEAL STATS #
Overall 3 of 13
Sector: Beverages M&A 3 of 11
Type: Growth Capital M&A Deals 2 of 8
State: California M&A 2 of 4
Country: United States M&A 2 of 12
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-22 Purity Organic

Oakland, California, United States

Purity Organic LLC provides organic food by working with farmers to grow and source deliciously pure, certified organic fruits and vegetables. Purity Organic was founded in 2003 and is based in Oakland, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-06 Earthbar

Irvine, California, United States

Project Juice develops and delivers plant-based foods and cold-pressed juices. Project Juice was founded in 2012 and is based in Irvine, California.

Buy -
Investor
DESCRIPTION

Manna Tree Partners is a specialist investor focused on opportunities across the food supply chain. The Firm targets investments across the US and generally pursues small to mid-sized companies looking for a partner to help accelerate growth. Manna Tree Partners was established in 2018 and is headquartered in Vail, Colorado.


DEAL STATS #
Overall 1 of 4
Sector: Beverages M&A 1 of 1
Type: Growth Capital M&A Deals 1 of 3
State: California M&A 1 of 1
Country: United States M&A 1 of 4
Year: 2013 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-19 Vital Farms

Austin, Texas, United States

Vital Farms is a manufacturer and marketer of poultry products. Vital Farms products include Pasture-raised butter, Pasture-raised eggs in dozens, half-dozens and restaurant flats. Vital Farms was founded in 2007 and is based in Austin, Texas.

Buy -
Investor

Coca-Cola

Atlanta, Georgia, United States

Category Company
Founded 1886
Sector Beverages
Employees79,100
Revenue 47.1B USD (2024)
DESCRIPTION
Coca-Cola's corporate headquarters in Atlanta, Georgia.
Coca-Cola's corporate headquarters in Atlanta, Georgia.

Coca-Cola is a global brand and producer of beverages that operates Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes. Coca-Cola dates back to 1886 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 10 of 19
Sector: Beverages M&A 9 of 18
Type: Growth Capital M&A Deals 1 of 1
State: California M&A 4 of 7
Country: United States M&A 8 of 12
Year: 2013 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-24 Coca-Cola Bottlers Philippines

Taguig, Philippines

Coca-Cola Bottlers Philippines, Inc. engages in distribution and bottling services for soft drinks. The company was founded in 1979 and is based in Taguig City, the Philippines

Sell $1.4B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-06 Keurig Green Mountain

Waterbury, Vermont, United States

Keurig Green Mountain, Inc. is a coffee roaster and packager based in Vermont. Keurig Green is a provider in specialty coffee, coffee makers, teas, and other beverages.

Buy -