Investment Summary

First Analysis and Beringea Invest In Freeosk

On August 5, 2013, venture capital firm First Analysis and private equity firm Beringea invested in marketing company Freeosk

Investment Highlights
  • This is First Analysis’ 1st and Beringea’s 3rd transaction in the Marketing sector.
  • This is First Analysis’ 33rd and Beringea’s 19th transaction in the United States.
  • This is First Analysis’ 4th and Beringea’s 3rd transaction in Illinois.

Investment Summary

Date 2013-08-05
Target Freeosk
Sector Marketing
Investor(s) First Analysis
Beringea
Deal Type Venture

Target

Freeosk

Chicago, Illinois, United States
Freeosk is a proprietary marketing services platform that offers consumers a fast and fun way to receive free samples of new products wherever they shop, play, and explore. Via a network of interactive kiosks that automatically distribute free samples, Freeosk aims to improve current product sampling solutions by increasing consumer conversion rates while providing deeper insights to retail and manufacturer partners about how shoppers discover and adopt new products. Freeoskis based in Chicago, Illinois.

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Investor(S) 2

Investor

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 35 of 60
Sector: Marketing M&A 1 of 1
Type: Venture M&A Deals 17 of 30
State: Illinois M&A 4 of 7
Country: United States M&A 33 of 57
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-16 ExpertPlan

East Windsor, New Jersey, United States

ExpertPlan provides private-label retirement solutions to the financial services industry. The company's Web-based 401(k) platform enables ExpertPlan's clients in the financial services industry to service small companies in a more cost-effective and user-friendly manner and provide a broader array of product choices.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-09 Movero

Maineville, Ohio, United States

Movero Technology is the first full-service enterprise wireless management company providing an innovative product suite for the acquisition, deployment, and ongoing management of corporate and government cellular devices and access. Through mFrame, its service delivery management product suite, Movero improves customer productivity while lowering the costs of access to information and people at the edge of the organization. Movero's unique integration with all major U.S. cellular operator systems, combined with cell phone and mobile application expertise, provides a one-stop-shop solution for companies managing rapid growth in the adoption of mobile technology.

Sell -
Investor

Beringea

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1988
PE ASSETS 715M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Beringea LLP is a private equity firm focused on growth-oriented company investments in the Midwest US and the UK. Beringea looks to invest $2 to $10 million of equity or junior capital in profitable companies with 5 million and higher in revenue. Funds are used to support business expansions and growth, ownership transitions, leveraged buyouts, recapitalization, and refinancings. The Firm does not have any sector preferences and generally seeks businesses with proven business models and defensible market positions. Beringea was formed in 1988 and is based in London.


DEAL STATS #
Overall 43 of 103
Sector: Marketing M&A 3 of 7
Type: Venture M&A Deals 15 of 56
State: Illinois M&A 3 of 7
Country: United States M&A 19 of 39
Year: 2013 M&A 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-16 Pioneer Surgical Technology

Marquette, Michigan, United States

Pioneer Surgical Technology is a manufacturer and marketer of spinal and orthopedic implants and instruments for customers internationally. Pioneer Surgical Technology was founded in 1992 and is based in Marquette, Michigan.

Sell $130M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-26 Relume Technologies

Oxford, Michigan, United States

Relume Technologies, Inc. is a manufacturers outdoor LED products and smart grid control systems for outdoor lighting applications.

Sell $15M