M&A Deal Summary

Firefly Acquires Curb Mobility

On June 23, 2021, Firefly acquired internet software and services company Curb Mobility from Variant Equity

Acquisition Highlights
  • This is Firefly’s 1st transaction in the Internet Software and Services sector.
  • This is Firefly’s 1st transaction in the United States.
  • This is Firefly’s 1st transaction in New York.

M&A Deal Summary

Date 2021-06-23
Target Curb Mobility
Sector Internet Software and Services
Buyer(s) Firefly
Sellers(s) Variant Equity
Deal Type Add-on Acquisition

Target

Curb Mobility

Long Island City, New York, United States
Curb Mobility provides a comprehensive mobility platform that serves taxi and other for-hire ride operators, regulators, service providers, and riders. Curb Mobility was founded in 2007 and is based in Long Island City, New York.

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Buyer(S) 1

Buyer

Firefly

San Jose, California, United States

Category Company
Founded 2017
Sector Marketing
DESCRIPTION

Firefly is a street-level digital media network that installs proprietary advertising displays on taxis and rideshare vehicles. Its location-based, WiFi-enabled screens deliver dynamic content, providing drivers with additional revenue and enabling brands to reach consumers across major U.S. cities including San Francisco, Los Angeles, New York City, Chicago, Las Vegas, Dallas, and Miami. Firefly was founded in 2017 and is based in San Jose, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

DESCRIPTION

Variant Equity is a private equity firm focused on acquiring corporate divestitures, private equity owned companies, and businesses facing succession challenges. Variant is industry agnostic and will consider opportunities throughout North America with at least $75 million in revenue. Variant Equity was formed in 2017 and is headquartered in Los Angeles, California.


DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-16 Coach USA

Paramus, New Jersey, United States

Coach USA is a provider of passenger transportation and mobility services including intercity bus, public transit, employee transportation, campus shuttle, and airport transportation services. Coach USA was founded in 1995 and is based in Paramus, New Jersey.

Buy $271M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-31 CompuCom

Fort Mill, South Carolina, United States

CompuCom is a provider of end-to-end managed workplace services, infrastructure modernization, and digital consulting to enable the digital workplace for enterprise and mid-market organizations. CompuCom was founded in 1987 and is based in Fort Mill, South Carolina.

Buy -