M&A Deal Summary

ergobaby Acquires Baby Tula

On May 9, 2016, ergobaby acquired consumer products company Baby Tula for 74M USD

Acquisition Highlights
  • This is ergobaby’s 1st transaction in the Consumer Products sector.
  • This is ergobaby’s largest (disclosed) transaction.
  • This is ergobaby’s 1st transaction in Poland.

M&A Deal Summary
Date 2016-05-09
Target Baby Tula
Sector Consumer Products
Buyer(s) ergobaby
Deal Type Add-on Acquisition
Deal Value 74M USD

Target

Baby Tula

Poland
website
Baby Tula LLC is a manufacturer of baby carriers, toddler carriers, slings, blankets and wraps that comfortably and ergonomically support the bond between parent and child.

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Buyer(S) 1

Buyer

ergobaby

Los Angeles, California, United States

website

Category Company
Founded 2003
Sector Consumer Products
Revenue 23M USD (2009)
DESCRIPTION

ergobaby is a designer, marketer, and distributor of babywearing products travel systems and accessories. The company also designs and markets a premium brand of strollers under the Orbit Baby name. ergobaby was established in 2003 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Poland) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-21 Orbit Baby

Newark, California, United States

Orbit Baby produces and markets a line of stroller travel systems.

Buy $18M
Mergr

Product

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