1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Spain >
  5. Entravision Acquires Smadex SL

M&A Deal Summary

Entravision Acquires Smadex SL

On June 13, 2018, Entravision acquired internet software and services company Smadex SL

Acquisition Highlights
  • This is Entravision’s 2nd transaction in the Internet Software and Services sector.
  • This is Entravision’s 1st transaction in Spain.

M&A Deal Summary
Date 2018-06-13
Target Smadex SL
Sector Internet Software and Services
Buyer(s) Entravision
Deal Type Add-on Acquisition

Target

Smadex SL

Barcelona, Spain
Smadex SL is a mobile programmatic solutions provider and demand-side platform (DSP) with proprietary technology that allows advertisers to execute performance campaigns on mobile devices, using machine learning-assisted bidding algorithms to identify the best combination of creative assets, audience targeting and pricing.

Search 215,074 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Entravision

Santa Monica, California, United States
Category Company
Founded 1996
Sector Media
Employees1,657
Revenue 1.1B USD (2023)
DESCRIPTION

Entravision is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States and Latin America. Entravision was founded in 1996 and is based in Santa Monica, California.

DEAL STATS #
Overall 3 of 8
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 6
Country: Spain M&A 1 of 2
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-02 Headway Digital

Manhattan, New York, United States

Headway Digital is a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-15 Cisneros Interactive

Miami, Florida, United States

Cisneros Interactive is a digital advertising company serving over 2,000 brands and agencies each month across the U.S. and Latin America. Cisneros Interactive was founded in 2012 and is based in Miami, Florida.

Buy -
Mergr

Solution for

Product

Company

Legal