Divestiture • Consumer Services

Emil Frey AG Acquires Hertz AG

On October 3, 2012, Emil Frey AG acquired consumer services company Hertz AG from Hertz

Acquisition Context
  • This is Emil Frey AG’s 1st transaction in the Consumer Services sector.
  • This is Emil Frey AG’s 1st transaction in Switzerland.

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M&A Deal Summary

Date October 3, 2012
Target Hertz AG
Sector Consumer Services
Buyer(s) Emil Frey AG
Sellers(s) Hertz
Deal Type Divestiture

Target Company

Hertz AG

Basel, Switzerland
Hertz AG is a provider of car rental services in Switzerland with 30 locations.
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Buyer Overview 1

Buyer

Emil Frey AG

Zurich, Switzerland

Category Company
Founded 1924
Sector Retail
DESCRIPTION

Emil Frey AG is a privately held company owns and operates dealerships that offer new and used cars.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Services 1 of 1
Type: Divestiture 1 of 1
Country: Switzerland 1 of 1
Year: 2012 1 of 1

Seller Profile 1

SELLER

Hertz

Estero, Florida, United States

Category Company
Founded 1918
Sector Consumer Services
Employees26,000
Revenue 9.0B USD (2024)
DESCRIPTION
Entrance to Hertz's corporate headquarters in Estero, Florida.
Entrance to Hertz's corporate headquarters in Estero, Florida.

Hertz operates car rental businesses through the Hertz, Dollar, Thrifty and Firefly brands. Hertz Global operates through corporate and franchisee locations and services the North American, European, Latin and South American, Asian, Australian, African, and Middle Eastern markets. In addition to its car rental business, Hertz provides fleet leasing and management services through its Donlen subsidiary. Hertz was originally established in 1918 and is based in Estero, Florida.


Deal Context for Seller #
Overall 1 of 4
Sector: Consumer Services 1 of 1
Type: Divestiture 1 of 2
Country: Switzerland 1 of 1
Year: 2012 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-17 Donlen

Bannockburn, Illinois, United States

Donlen develops innovative fleet management technology solutions and offers a proactive, hands-on approach to customer service. For more than 55 years, Donlen has empowered its customers to focus on their core business and drive continuous improvement in their fleet's operational and financial performance. Donlen was formed in 1965 and is headquartered in Bannockburn, Illinois.

Buy $947M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-05 Advantage Rent A Car

Ridgeland, Mississippi, United States

Advantage Rent A Car is a rental car company and operates at 44 locations across the United States. The new Advantage features one of the industry’s youngest, most diverse rental car fleets. The company also recently launched new growth initiatives including a business customer program, Advantage for Business, which offers a flat pricing structure and other perks for frequent business travelers.

Sell -