Investment Summary

Eight Roads Invests In Funnel

On January 17, 2020, private equity firm Eight Roads invested in software company Funnel

Investment Highlights
  • This is Eight Roads’ 33rd transaction in the Software sector.
  • This is Eight Roads’ 1st transaction in Sweden.

Investment Summary
Date 2020-01-17
Target Funnel
Sector Software
Investor(s) Eight Roads
Deal Type Venture

Target

Funnel

Stockholm, Sweden
Funnel designs and develops software/platform that helps marketers automate their data collection. The company's products include dashboards and reports which simplify marketing reporting and analysis; data studio connector which gets marketing data from a number of ad sources; Google analytics upload which automatically uploads cost data to Google analytics; API and connectors which collect advertising data and send it anywhere; and Google sheets upload which add all advertising data to Google sheets. It caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Funnel was founded in 2014 and is based in Stockholm, Sweden.

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Investor(S) 1

Investor

Eight Roads

Investor

Category Private Equity Firm
Founded 1969
Size Small
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.

DEAL STATS #
Overall 229 of 298
Sector (Software) 33 of 49
Type (Venture) 204 of 269
Country (Sweden) 1 of 1
Year (2020) 3 of 18
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-13 Lumere

Chicago, Illinois, United States

Lumere is an organization comprised of clinicians, researchers, pharmacists, and strategic thought leaders focused on helping health systems eliminate unwarranted clinical variation and cut unnecessary costs—specifically related to device and drug selection and utilization. Lumere was founded in 2012 and is based in Chicago, Illinois.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-04 BenchSci

Toronto, Ontario, Canada

BenchSci develops research intelligence platform designed to accelerate biomedical discoveries. BenchSci was founded in 2015 and is based in Toronto Ontario.

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