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M&A Deal Summary

EducationDynamics Acquires QuinStreet - Education Client Vertical Assets

On September 2, 2020, EducationDynamics acquired marketing company QuinStreet - Education Client Vertical Assets from QuinStreet for 20M USD

Acquisition Highlights
  • This is EducationDynamics’ 2nd transaction in the Marketing sector.
  • This is EducationDynamics’ largest (disclosed) transaction.
  • This is EducationDynamics’ 4th transaction in the United States.
  • This is EducationDynamics’ 1st transaction in California.

M&A Deal Summary
Date 2020-09-02
Target QuinStreet - Education Client Vertical Assets
Sector Marketing
Buyer(s) EducationDynamics
Sellers(s) QuinStreet
Deal Type Divestiture
Deal Value 20M USD

Target

QuinStreet - Education Client Vertical Assets

Foster City, California, United States
QuinStreet, Inc. - Education Client Vertical Assets delivers full transparency, right-pricing media, and providing maximum campaign control and flexibility. Serve 450+ colleges, universities, and higher education institutions, Generate 30k+ new student applications annually, Committed to high compliance standards (Culture of Compliance award recipient 2018).

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Buyer(S) 1

Buyer

EducationDynamics

Lenexa, Kansas, United States
Category Company
Founded 2005
Sector Marketing
DESCRIPTION

EducationDynamics is a provider of web-based marketing, enrollment, and retention products and services to post-secondary institutions. EducationDynamics was founded in 2005 and is based in Lenexa, Kansas.

DEAL STATS #
Overall 4 of 7
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 1 of 2
State: California M&A 1 of 2
Country: United States M&A 4 of 7
Year: 2020 M&A 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 Thruline Marketing

Lenexa, Kansas, United States

Thruline Marketing is an agency-of-record business, which provides paid digital marketing, traditional marketing, and SEO management services for more than 20 higher education institutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-24 ClassesUSA.com

Los Angeles, California, United States

ClassesUSA.com, Inc. is an online higher-education portal based in Los Angeles, California. Each month, more than 2 million potential students visit the site, which boasts more than 300 accredited college and university partners.

Buy -

Seller(S) 1

SELLER

QuinStreet

Foster City, California, United States
Category Company
Founded 1999
Sector Marketing
Employees899
Revenue 614M USD (2024)
DESCRIPTION

QuinStreet is an Internet marketing and media company. QuinStreet provides consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. QuinStreet was founded in 1999 and is headquartered in Foster City, California.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-14 Modernize

Austin, Texas, United States

Modernize, Inc. is a provider of home improvement performance marketing services. Modernize is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-03 HomeBuddy

Freienbach, Switzerland

HomeBuddy is a home services demand generation provider specializing in exclusive, high-intent homeowner inquiries that help contractors win more business with greater predictability. It delivers a proven model designed to drive stronger ROI, higher conversion potential, and sustainable growth. HomeBuddy is based in Freienbach, Switzerland.

Buy -
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