M&A Deal Summary

eBay Acquires Viva Group

On February 23, 2005, eBay, Inc. acquired internet software and services company Viva Group LLC (Rent.com) from Rosewood Capital LLC for 415M USD

Acquisition Highlights
  • This is eBay’s 13th transaction in the Internet Software and Services sector.
  • This is eBay’s 6th largest (disclosed) transaction.
  • This is eBay’s 10th transaction in the United States.
  • This is eBay’s 7th transaction in California.
Investment Fate
  • Viva Group was divested to a strategic buyer in 2012.

M&A Deal Summary

Date 2005-02-23
Target Viva Group LLC (Rent.com)
Sector Internet Software and Services
Buyer(s) eBay, Inc.
Sellers(s) Rosewood Capital LLC
Deal Type Add-on Acquisition
Deal Value 415M USD
Advisor(s) Siemer & Associates LLC (Financial)

Target

Viva Group LLC (Rent.com)

Los Angeles, California, United States
website
Rent.com is a Internet listing site (ILS) in the rental housing industry, enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings.

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Buyer(S) 1

Buyer

eBay, Inc.

San Jose, California, United States

website


Category Company
Founded 1995
SectorInternet Software and Services
Employees12,700
Revenue 10.3B USD (2020)
DESCRIPTION
eBay's corporate headquarters in San Jose, California.
eBay's corporate headquarters in San Jose, California.

eBay is an online retailer and provider of auction tools and services. eBay enables global commerce and payments on behalf of users, merchants, retailers and brands of all sizes. The technologies and services eBay provides are designed to enable users and merchants worldwide to organize and offer their inventory for sale and buyers to find, buy and pay for it virtually anytime and anywhere. eBay was formed in 1995 and is based in San Jose, California.


DEAL STATS #
Overall 16 of 62
Sector (Internet Software and Services) 13 of 43
Type (Add-on Acquisition) 12 of 52
State (California) 7 of 20
Country (United States) 10 of 33
Year (2005) 2 of 7
Size (of disclosed) 6 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-13 ProStores, Inc.

San Jose, California, United States

Kurant Corporation provides software that enables small businesses to conduct business online through dynamic, interactive Web sites. StoreSense™, its flagship product, is a comprehensive e-commerce platform that allows companies to easily add commerce to an existing Web site or create a sophisticated Web Store including: inventory management, supplier communication and integration with QuickBooks™. StoreSense™ is delivered to small businesses through Kurant's global resellers that include financial service organizations, Web hosting companies and trusted small business partners. Incorporated in 1998, San Francisco-based Kurant is privately held.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-05-18 LoQUo.com

Barcelona, Spain

LoQUo.com, founded in Barcelona in 2002 by Ubaldo Huerta, is a leading community-focused classifieds site in Spain. A local online meeting place, LoQUo specializes in housing, personals, employment, jobs and practical items for sale. LoQUo offers multiple city sites in Spain and other European countries.

Buy -

Seller(S) 1

SELLER

Rosewood Capital LLC

Lafayette, California, United States

website


Category Private Equity Firm
Founded 1985
PE ASSETS 600M USD
SizeMiddle-Market
Type Sector Agnostic
DESCRIPTION

Rosewood Capital is a private equity firm that targets investments in consumer related industries. Examples include branded consumer products and services, retail, restaurant chains, financial services, and outsourced business services. Investment proceeds are typically used to finance growth or provide liquidity for shareholders. Rosewood Capital was formed in 1985 and is based in San Francisco.


DEAL STATS #
Overall 3 of 12
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 3 of 5
State (California) 3 of 5
Country (United States) 3 of 12
Year (2005) 2 of 3
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-14 Hooked on Phonics

Santa Ana, California, United States

Hooked on Phonics is a developer of home learning solutions for children and families.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-11-18 Under Armour, Inc.

Baltimore, Maryland, United States

Under Armour is a designer and producer of performance sports apparel, shoes, as well as sporting goods equipment and accessories. Under Armour was formed in 1996 and is based in Baltimore, Maryland.

Sell -