M&A Deal Summary

eBay Acquires Brands4Friends

On December 20, 2010, eBay acquired e-commerce company Brands4Friends for 200M USD

Acquisition Highlights
  • This is eBay’s 1st transaction in the E-Commerce sector.
  • This is eBay’s 12th largest (disclosed) transaction.
  • This is eBay’s 5th transaction in Germany.
Investment Fate
  • Brands4Friends was divested to a consortium of buyers in 2019.

M&A Deal Summary
Date 2010-12-20
Target Brands4Friends
Sector E-Commerce
Buyer(s) eBay
Deal Type Add-on Acquisition
Deal Value 200M USD

Target

Brands4Friends

Berlin, Germany
Brands4Friends provides exclusive online access to a wide array of leading consumer product brands across multiple verticals. Brands4Friendswas founded in 2004 and is headquartered in Berlin, Germany.

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Buyer(S) 1

Buyer

eBay

San Jose, California, United States
Category Company
Founded 1995
Sector Internet Software and Services
Employees12,300
Revenue 10.1B USD (2023)
DESCRIPTION
Entrance to eBay's corporate headquarters in San Jose, California.
Entrance to eBay's corporate headquarters in San Jose, California.

eBay is an online retailer and provider of auction tools and services. eBay enables global commerce and payments on behalf of users, merchants, retailers and brands of all sizes. The technologies and services eBay provides are designed to enable users and merchants worldwide to organize and offer their inventory for sale and buyers to find, buy and pay for it virtually anytime and anywhere. eBay was incorporated in 1995 and is based in San Jose, California.

DEAL STATS #
Overall 36 of 68
Sector (E-Commerce) 1 of 2
Type (Add-on Acquisition) 29 of 58
Country (Germany) 5 of 6
Year (2010) 4 of 4
Size (of disclosed) 12 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-15 Critical Path Software

Portland, Oregon, United States

Portland, Ore.-based Critical Path has helped develop eBay for iPhone, and other iPhone applications, such as StubHub, eBay Classifieds and Shopping.com.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-28 Radial

King of Prussia, Pennsylvania, United States

Radial is a provider in omnichannel commerce technology and operations, enabling brands and retailers to profitably exceed retail customer expectations. Radial’s technical, powerful omnichannel solutions connect supply and demand through efficient fulfillment and transportation options, intelligent fraud, payments, and tax systems and personalized customer care services. Radial was formed in 1986 and is based in King of Prussia, Pennsylvania.

Buy $2.4B
Mergr

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