M&A Deal Summary

Drift Acquires Giant Otter Technologies

On September 3, 2019, Drift acquired information technology company Giant Otter Technologies

Acquisition Highlights
  • This is Drift’s 1st transaction in the Information Technology sector.
  • This is Drift’s 3rd transaction in the United States.
  • This is Drift’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2019-09-03
Target Giant Otter Technologies
Sector Information Technology
Buyer(s) Drift
Deal Type Add-on Acquisition

Target

Giant Otter Technologies

Somerville, Massachusetts, United States
Giant Otter Technologies, Inc. is a ragtag band of AI researchers, web developers, and game industry veterans, passionate about building technologies that understand human language and behavior.

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Buyer(S) 1

Buyer

Drift

Cambridge, Massachusetts, United States

Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Drift is an internet communication platform that allows website visitors to engage with company websites easily. Its human-centric, AI-powered platform listens, understands, and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift was formed in 2014 and is headquartered in Cambridge, Massachusetts.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Massachusetts M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-04 Siftrock

Seattle, Washington, United States

Siftrock helps B2B marketing and sales teams operate more effectively. Companies like Glassdoor, Citrix, Okta, SurveyMonkey, Procore, and others use Siftrock to manage their email replies at scale. Siftrock was formed in 2011 and is based Seattle, Washington.

Buy -