M&A Deal Summary

Doctor s Best Acquires Viactiv

On June 11, 2024, Doctor s Best acquired consumer products company Viactiv from Guardion

Acquisition Highlights
  • This is Doctor s Best’s 1st transaction in the Consumer Products sector.
  • This is Doctor s Best’s 1st transaction in the United States.
  • This is Doctor s Best’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2024-06-11
Target Viactiv
Sector Consumer Products
Buyer(s) Doctor s Best
Sellers(s) Guardion
Deal Type Divestiture

Target

Viactiv

Greenwich, Connecticut, United States
Viactiv line of supplement chews for bone health, immune health and other applications. Currently marketed through many retailers, including, among others, Walmart (retail and online), Target and Amazon, the Viactiv product lines are expected to become Guardion’s most prominent product lines, as well as to provide access to significant opportunities in the short-term for growth and expansion. Viactiv is based in Greenwich, Connecticut.

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Buyer(S) 1

Buyer

Doctor s Best

San Clemente, California, United States
Category Company
Founded 1990
Sector Consumer Products
DESCRIPTION

Founded in 1990 by supplement industry veteran Ken Halvorsrude, San Clemente-based Doctor's Best, Inc., manufactures and distributes dietary supplements throughout the U.S. and internationally. Doctor's Best is known for a broad line of premium products that are scientifically based on sound research and manufactured utilizing proven quality ingredients.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Guardion

Houston, Texas, United States
Category Company
Founded 2009
Sector Consumer Products
Employees9
Revenue 12M USD (2023)
DESCRIPTION

Guardion is a specialty health sciences company that develops medical foods and medical devices in the ocular health space and develops nutraceutical products that the Company believes provide supportive health benefits to consumers. The company offers Lumega-Z, a medical food that replenishes and restores the macular protective pigment; and GlaucoCetin, a vision-specific medical food to support and protect the mitochondrial function of optic nerve cells, as well as improve blood flow in the ophthalmic artery in patients with glaucoma. Guardion was founded in 2009 and is headquartered in Houston, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-18 Viactiv

Greenwich, Connecticut, United States

Viactiv line of supplement chews for bone health, immune health and other applications. Currently marketed through many retailers, including, among others, Walmart (retail and online), Target and Amazon, the Viactiv product lines are expected to become Guardion’s most prominent product lines, as well as to provide access to significant opportunities in the short-term for growth and expansion. Viactiv is based in Greenwich, Connecticut.

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