M&A Deal Summary

Divinium Labs Acquires EM Cosmetics

On September 21, 2017, Divinium Labs acquired consumer products company EM Cosmetics from IPSY

Acquisition Highlights
  • This is Divinium Labs’ 1st transaction in the Consumer Products sector.
  • This is Divinium Labs’ 1st transaction in the United States.

M&A Deal Summary
Date 2017-09-21
Target EM Cosmetics
Sector Consumer Products
Buyer(s) Divinium Labs
Sellers(s) IPSY
Deal Type Divestiture

Target

EM Cosmetics

United States
website
EM Cosmetics is a provider of consumer products. EM’s products are designed to be refined, effortless and instrumental for the personal journey of self expression.

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Buyer(S) 1

Buyer

Divinium Labs

United States
Category Company
Sector Consumer Products
DESCRIPTION

Divinium Labs LLC is a provider of cosmetic products. Divinium Labs is based in United States.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 1

Seller(S) 1

SELLER

IPSY

San Mateo, California, United States

website

Category Company
Founded 2011
Sector Internet Software and Services
DESCRIPTION

IPSY is an online makeup subscription delivery service founded by YouTube celebrity Michelle Phan. Its more than 1.5 million subscribers receive monthly “Glam Bags” filled with an assortment of makeup and beauty products.IPSY was founded in 2011 and is based in San Mateo, California.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-30 BoxyCharm

Pembroke Pines, Florida, United States

BoxyCharm, Inc. is a provider of full-size beauty product subscriptions. BoxyCharm is based in Pembroke Pines, Florida.

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