Investment Summary

Direct Capital Invests In Wet & Forget

On April 23, 2024, private equity firm Direct Capital invested in consumer products company Wet & Forget

Investment Highlights
  • This is Direct Capital’s 2nd transaction in the Consumer Products sector.
  • This is Direct Capital’s 36th transaction in New Zealand.

Investment Summary

Date 2024-04-23
Target Wet & Forget
Sector Consumer Products
Investor(s) Direct Capital
Deal Type Growth Capital

Target

Wet & Forget

New Zealand
website
Wet & Forget is a designer, manufacturer, and marketer of outdoor and indoor household cleaning products.

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Investor(S) 1

Investor

Direct Capital

Auckland, New Zealand

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1994
PE ASSETS 1.7B NZD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Direct Capital is a private investment firm focused on private equity and venture capital investments in Australia and New Zealand. Direct Capital's later stage investment area looks to commit NZ$20 to NZ$80 million in companies with revenues up to NZ$300 million. Target sectors include retail, food, consumer products, healthcare services, distribution, life science, and manufacturing. Prospective transaction situations include successions, management buyouts, expansions, acquisitions, and pre-IPO placements. Direct Capital was formed in 1994 and is based in Auckland, New Zealand.


DEAL STATS #
Overall 44 of 44
Sector (Consumer Products) 2 of 2
Type (Growth Capital) 11 of 11
Country (New Zealand) 36 of 36
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-17 Pop Group Holdings

Sydney, Australia

POP Group Holdings is a provider of specialty underwriting services across Asia-Pacific, the UK, Europe and the US. It provides underwriting services in the warranty and indemnity and financial lines of insurance on behalf of a consortium of global insurers and through its suite of technology platforms which are designed to digitise and automate the specialty insurance industry. Pop Group Holdings was founded in 2018 and is based in Sydney, Australia.

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