M&A Deal Summary

Digital Turbine Acquires AdColony

On February 26, 2021, Digital Turbine acquired marketing company AdColony from Otello for 400M USD

Acquisition Highlights
  • This is Digital Turbine’s 1st transaction in the Marketing sector.
  • This is Digital Turbine’s 2nd largest (disclosed) transaction.
  • This is Digital Turbine’s 3rd transaction in the United States.
  • This is Digital Turbine’s 1st transaction in California.

M&A Deal Summary
Date 2021-02-26
Target AdColony
Sector Marketing
Buyer(s) Digital Turbine
Sellers(s) Otello
Deal Type Divestiture
Deal Value 400M USD

Target

AdColony

Los Angeles, California, United States
website
AdColony, Inc. is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. AdColony was founded in 2008 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Digital Turbine

Austin, Texas, United States

website

Category Company
Sector Software
Employees844
Revenue 748M USD (2022)
DESCRIPTION

Digital Turbine is a provider of software mobile solutions for wireless carriers. The company's products include mobile application management through DT Ignite, user experience and discovery through DT IQ, application stores and content through DT Marketplace, and content management and mobile payments through DT Pay. Digital Turbine is based in Austin, Texas.

DEAL STATS #
Overall 4 of 6
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 3
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-10 Mobile Posse

Arlington, Virginia, United States

Mobile Posse's Firstly Mobile platform uses native-device content discovery to turn telecom companies into mobile media leaders. Firstly Mobile is a suite of services carriers and OEMs build into smartphones to create engaging experiences without users having to open, load, search, or wait for content. Mobile Posse was formed in 2005 and is based in Arlington, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-02 Appreciate

Tel-Aviv, Israel

Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem. Appreciate is based in Tel-Aviv, Israel.

Buy $23M

Seller(S) 1

SELLER

Otello

Olso, Norway

website

Category Company
Founded 1995
Sector Software
Employees6
Revenue 259M USD (2020)
DESCRIPTION

Otello Corporation is a browser company develops mobile advertising and apps & games, creating a broad platform of business opportunities, including fully-owned subsidiaries and ownership of leading technology for mobile data compression. Otello Corporation was founded in 1995 and is based in Olso, Norway.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Divestiture) 3 of 3
State (California) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 YoYo Games

Richmond, United Kingdom

YoYo Games Ltd. is a cross-platform games development technology. YoYo Games is a manufacture of GameMaker Studio game development software. YoYo Games was founded in 2007 and is based in Richmond, United Kingdom.

Buy $10M
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