M&A Deal Summary

Digital Media Solutions Acquires Underground Elephant

On November 5, 2019, Digital Media Solutions acquired software company Underground Elephant

Acquisition Highlights
  • This is Digital Media Solutions’ 1st transaction in the Software sector.
  • This is Digital Media Solutions’ 8th transaction in the United States.
  • This is Digital Media Solutions’ 2nd transaction in California.

M&A Deal Summary

Date 2019-11-05
Target Underground Elephant
Sector Software
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition

Target

Underground Elephant

San Diego, California, United States
UE.co is a software and services company that builds cutting edge marketing and customer acquisition software for financial companies. UE.co was formed in 2008 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States

Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was founded in 2012 and is based in Clearwater, Florida.


DEAL STATS #
Overall 8 of 12
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 7 of 10
State: California M&A 2 of 2
Country: United States M&A 8 of 11
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Fosina Marketing Group

Danbury, Connecticut, United States

Fosina Marketing Group, Inc. is a data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. Fosina Marketing Group, Inc. was founded in 2003 and is based in Danbury, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-04 ManagedChaos

Jefferson City, Michigan, United States

Managed Chaos LLC is a performance and affiliate marketing platform, comprised of four synergistic companies: (i) SmarterChaos, a premier digital marketing and online performance management agency; (ii) She Is Media, a female-centric performance ad network; (iii) Dealtaker, an online marketplace and coupon site for consumers; and (iv) Elite Media Partners, an affiliate marketing agency. Managed Chaos was founded in 2014 and is based in Jefferson City, Michigan.

Buy -