M&A Deal Summary

Dentsu Aegis Network Acquires blue-infinity SA

On January 16, 2017, Dentsu Aegis Network acquired marketing company blue-infinity SA

Acquisition Highlights
  • This is Dentsu Aegis Network’s 37th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2017-01-16
Target blue-infinity SA
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

blue-infinity SA

Geneva, Switzerland
website
blue-infinity SA is a provider of services that include digital transformation, digital marketing, CRM, e-commerce, creative and user experiences (UX).

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

website

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 93 of 130
Sector (Marketing) 37 of 60
Type (Add-on Acquisition) 84 of 118
Country (Switzerland) 1 of 2
Year (2017) 1 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-23 Veriplan

Santiago, Chile

Veriplan is a full service media agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-25 Dwi Sapta Group

Jakarta, Indonesia

Dwi Sapta Group is an independent advertising and media business in Indonesia. Dwi Sapta Group offers advertising, media, PR, digital and activation.

Buy -
Mergr

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