Demandbase - M&A Summary and Business Overview

Internet Software And ServicesCompany

Demandbase M&A Summary

Demandbase has acquired 5 companies, including 3 in the last 5 years. It has also divested 1 asset.

Demandbase has acquired in 2 different US states. The Company’s most targeted sectors include software (60%) and internet software and services (40%).

Demandbase Business Overview

Where is Demandbase headquartered?

Demandbase is headquartered in San Francisco, California.

What sector is Demandbase in?

Demandbase is an internet software and services company.

When was Demandbase founded?

Demandbase was founded in 2005.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

Demandbase

Demandbase, Inc.

680 Folsom Street, Suite 400,
San Francisco, California 94107
United States,
(415) 683-2660
www.demandbase.com

Demandbase is a provider of account-based marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. Demandbase was established in 2005 and is based in San Francisco, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 2 1 2 - - - 5
Sell (0.0/yr) # 1 - - - - - 1
  6

Most Recent M&A

Company Date Value Type
InsideView Technologies, Inc. 2021-05-04 - Add-on Acquisition
San Francisco, California · www.insideview.com
DemandMatrix, Inc. 2021-05-04 - Add-on Acquisition
Cupertino, California · www.demandmatrix.com
Engagio Inc. 2020-06-16 - Add-on Acquisition
San Mateo, California · www.engagio.com
WhoToo, Inc. 2019-08-27 - Divestiture
Seattle, Washington · www.whotoo.com
Spiderbook, Inc. 2016-05-24 - Add-on Acquisition
Los Altos, California · www.spiderbook.com
WhoToo, Inc. 2015-09-10 - Add-on Acquisition
Seattle, Washington · www.whotoo.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 3 (60%) - 1 (100%) -
Internet Software and Services 2 (40%) - - -
Total 5 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 5 - 1 -
  California 4 - - -
  Washington 1 - 1 -
Total 5 - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Internet Software and Services

Established

2005

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