M&A Deal Summary

Dekuple Acquires Ereferer

On July 9, 2024, Dekuple acquired digital media company Ereferer

Acquisition Highlights
  • This is Dekuple’s 1st transaction in the Digital Media sector.
  • This is Dekuple’s 3rd transaction in France.

M&A Deal Summary

Date 2024-07-09
Target Ereferer
Sector Digital Media
Buyer(s) Dekuple
Deal Type Add-on Acquisition

Target

Ereferer

Pays de la Loire, France
Ereferer is an automated net-linking platform dedicated to optimizing digital marketing strategies through the most affordable and comprehensive self-service solutions available. Ereferer was founded in 2014 and is based in Pays de la Loire, France.

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Buyer(S) 1

Buyer

Dekuple

Montreuil, France

Category Company
Founded 1972
Sector Marketing
Revenue 164M EUR (2021)
DESCRIPTION

Dekuple is a cross-channel data marketing group that designs, markets, and implements customer acquisition, loyalty, and relationship management services on its own behalf or for its partners and clients across all distribution channels. Its expert capabilities enable it to support brands with their marketing needs, and to create, on its own behalf, portfolios that generate recurrent revenues. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. Dekuple was formed in 1972 and is based in Montreuil, France.


DEAL STATS #
Overall 4 of 4
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 4
Country (France) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-19 Le Nouveau Belier

Neuilly-sur-Seine, France

Le Nouveau Belier provides retail advertising strategy by combining creativity with in-depth market expertise. The company has developed successful advertising campaigns for major retail brands (Darty, Gamm Vert, Interflora, Supermarchés Match, METRO, Euromaster, Florajet, Histoire d'Or, Lapeyre...). Le Nouveau Belier is based in Neuilly-sur-Seine, France.

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