M&A Deal Summary

Crocs Acquires HEYDUDE

On December 23, 2021, Crocs acquired apparel/textiles company HEYDUDE for 2.5B USD

Acquisition Highlights
  • This is Crocs’ 5th transaction in the Apparel/Textiles sector.
  • This is Crocs’ largest (disclosed) transaction.
  • This is Crocs’ 4th transaction in the United States.
  • This is Crocs’ 2nd transaction in California.

M&A Deal Summary
Date 2021-12-23
Target HEYDUDE
Sector Apparel/Textiles
Buyer(s) Crocs
Deal Type Add-on Acquisition
Deal Value 2.5B USD
Advisor(s) LVC Asia Pacific Ltd. (Financial)
Chiomenti Studio Legale
Sullivan & Cromwell
Cozen O'Connor
Deacons
Croon Law Group (Legal)

Target

HEYDUDE

Riverside, California, United States
website
HEYDUDE designs comfortable, versatile, and accessible footwear and accessories. The Company offers tireless attention to detail and a passion for impeccable craftsmanship into every pair of HEYDUDE shoes. HEYDUDE was founded in 2008 and is based in Riverside, California.

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Buyer(S) 1

Buyer

Crocs

Broomfield, Colorado, United States

website

Category Company
Founded 1999
Sector Apparel/Textiles
Employees4,600
Revenue 2.3B USD (2021)
DESCRIPTION

Crocs is a designer, manufacturer and marketer of footwear for men, women and children under the crocs brand. Crocs was established in 1999 and is based in Broomfield, Colorado.

DEAL STATS #
Overall 5 of 5
Sector (Apparel/Textiles) 5 of 5
Type (Add-on Acquisition) 5 of 5
State (California) 2 of 2
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-30 Bite Footwear

Redmond, Washington, United States

Bite Footwear produces comfortable and supportive performance shoes and sports sandals. Bite has introduced a number of revolutionary products including the first sports sandal with a removable insole, the first bio-mechanically correct footwear for fishing, and the first dedicated disc golf shoes. The company markets and sells its footwear worldwide in five categories including Golf, Adventure, Healthy Lifestyle and Water Sports.

Buy $4M
Mergr

Product

Company

Legal