M&A Deal Summary

Criteo Acquires Mabaya

On May 20, 2021, Criteo acquired internet software and services company Mabaya

Acquisition Highlights
  • This is Criteo’s 5th transaction in the Internet Software and Services sector.
  • This is Criteo’s 1st transaction in Israel.

M&A Deal Summary

Date 2021-05-20
Target Mabaya
Sector Internet Software and Services
Buyer(s) Criteo
Deal Type Add-on Acquisition

Target

Mabaya

Tel Aviv, Israel
Mabaya is a retail media technology company that powers sponsored products and retail media monetization for major eCommerce marketplaces globally. Mabaya was founded in 2014 and is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Criteo

Paris, France

Category Company
Founded 2005
Sector Internet Software and Services
Employees3,507
Revenue 1.9B USD (2024)
DESCRIPTION

Criteo is an online display ad retargeting company. Criteo was founded in 2005 and is based in Paris, France.


DEAL STATS #
Overall 7 of 9
Sector: Internet Software and Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 7 of 9
Country: Israel M&A 1 of 1
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-31 Manage.Com Group

Mountain View, California, United States

Manage.Com, Group, Inc. is a data-driven mobile app marketing solution for performance advertisers. Manage.Com, Group, Inc. was founded in 2011 and is based in Mountain View, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-09 IPONWEB

Zug, Switzerland

IPONWEB is an AdTech company, that helps to power an open and diverse advertising ecosystem, building enterprise solutions for media owners, agencies and marketers, and providing media trading infrastructure for the AdTech industry, serving both marketers and media owners in the process. IPONWEB was founded in 2000 and is based in Zug, Switzerland.

Buy $380M