M&A Deal Summary

Criteo Acquires DataPop

On February 17, 2015, Criteo acquired internet software and services company DataPop

Acquisition Highlights
  • This is Criteo’s 2nd transaction in the Internet Software and Services sector.
  • This is Criteo’s 1st transaction in the United States.
  • This is Criteo’s 1st transaction in California.

M&A Deal Summary

Date 2015-02-17
Target DataPop
Sector Internet Software and Services
Buyer(s) Criteo
Deal Type Add-on Acquisition

Target

DataPop

Los Angeles, California, United States
DataPop, Inc. is a digital marketing agency that delivers optimized advertisment solutions for the retail industry.

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Buyer(S) 1

Buyer

Criteo

Paris, France

Category Company
Founded 2005
Sector Internet Software and Services
Employees3,507
Revenue 1.9B USD (2024)
DESCRIPTION

Criteo is an online display ad retargeting company. Criteo was founded in 2005 and is based in Paris, France.


DEAL STATS #
Overall 3 of 9
Sector: Internet Software and Services M&A 2 of 5
Type: Add-on Acquisition M&A Deals 3 of 9
State: California M&A 1 of 2
Country: United States M&A 1 of 3
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-04 AdQuantic

Paris, France

AdQuantic provides tools to improve SEM (Search Engine Marketing) campaigns performances.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 HookLogic

New York, New York, United States

HookLogic, the pioneer of performance marketing for brands, partners with the world’s major retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.

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