M&A Deal Summary

Coty Acquires Procter & Gamble - Beauty Products Business

On July 9, 2015, Coty acquired consumer products company Procter & Gamble - Beauty Products Business from Procter & Gamble for 12.0B USD

Acquisition Highlights
  • This is Coty’s 4th transaction in the Consumer Products sector.
  • This is Coty’s largest (disclosed) transaction.
  • This is Coty’s 4th transaction in the United States.
  • This is Coty’s 1st transaction in Ohio.

M&A Deal Summary
Date 2015-07-09
Target Procter & Gamble - Beauty Products Business
Sector Consumer Products
Buyer(s) Coty
Sellers(s) Procter & Gamble
Deal Type Divestiture
Deal Value 12.0B USD

Target

Procter & Gamble - Beauty Products Business

Ohio, United States
Procter & Gamble's Beauty Products Business consists of the Wella, Max Factor and CoverGirl brands.

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Buyer(S) 1

Buyer

Coty

New York, New York, United States

website

Category Company
Founded 1904
Sector Consumer Products
Employees11,430
Revenue 5.3B USD (2022)
DESCRIPTION

Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty was incorporated in 1904 and is headquartered in New York, New York.

DEAL STATS #
Overall 5 of 10
Sector (Consumer Products) 4 of 8
Type (Divestiture) 1 of 2
State (Ohio) 1 of 1
Country (United States) 4 of 6
Year (2015) 1 of 2
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-06 Lena White

Watford, United Kingdom

Lena White Limited has been delivering expertise in Sales and Education for the global professional nail brand OPI for the past 30 years. The Lena White team offers a wealth of experience within the professional sector, delivering promotional, sales, merchandising and educational support directly to the Beauty & Nail Professional.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-18 Beamly

London, United Kingdom

Beamly is a cutting-edge digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media.

Buy -

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States

website

Category Company
Founded 1837
Sector Consumer Products
Employees99,000
Revenue 76.1B USD (2021)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. The Company has five reportable segments, including Beauty; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care. Customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and high-frequency stores. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 27 of 31
Sector (Consumer Products) 18 of 22
Type (Divestiture) 27 of 31
State (Ohio) 6 of 6
Country (United States) 25 of 28
Year (2015) 4 of 5
Size (of disclosed) 1 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-21 Fekkai

New York, New York, United States

Fekkai develops and produces hair and body care products, including shampoos, conditioners, treatments, hair fragrances, and styling products. Additionally, The company owns and operates a number of salons across the United States. Fekkai was founded in 1958 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-18 The Procter & Gamble - Mataró

Spain

The Procter & Gamble Co. - Mataró is a manufacturer of detergent brands such as Dreft, Gamma and Lang in certain countries.

Sell -
Mergr

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