M&A Deal Summary

Conclusion Acquires myBrand

On August 15, 2018, Conclusion acquired software company myBrand from De Hoge Dennen Capital

Acquisition Highlights
  • This is Conclusion’s 1st transaction in the Software sector.
  • This is Conclusion’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2018-08-15
Target myBrand
Sector Software
Buyer(s) Conclusion
Sellers(s) De Hoge Dennen Capital
Deal Type Add-on Acquisition

Target

myBrand

Amstelveen, Netherlands
myBrand is a SAP service provider. myBrand offers SAP services in the field of advice, implementation, projects, support and exploitation. myBrand was founded in 2015 and is based in Amstelveen, Netherlands.

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Buyer(S) 1

Buyer

Conclusion

Utrecht, Netherlands

Category Company
Founded 1997
Sector Information Technology
DESCRIPTION

Conclusion is an IT services provider with a focus on digital transformation and IT outsourcing. The company is set up as an ecosystem in which all companies have their own expertise and combine this to offer customers domain and technological expertise as well as flexibility. Conclusion was founded in 1997 and is based in Utrecht, Netherlands.


DEAL STATS #
Overall 1 of 4
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 4
Country: Netherlands M&A 1 of 3
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-28 Contributie Services BV

Utrecht,, Netherlands

Contributie Services BV manages the collection and processing of recurring payments for clubs and organizations.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-16 Yellowtail

Naarden, Netherlands

Yellowtail designs, builds, and manages digital and data-driven software solutions for financial service providers. The company combines expertise of the financial market, IT, and user experience with capacity and implementation power to develop innovative original solutions such as MyLife, Mortgage Assist, and MyMortgage. Yellowtail is based in Naarden, Netherlands.

Buy -

Seller(S) 1

DESCRIPTION

De Hoge Dennen Capital is a family office focused on acquiring and investing in lower middle-market Dutch companies. The Firm does not have a specific investment strategy, however De Hoge has a preference for family companies. Target companies are generally valued between €10 and €100 million. De Hoge Dennen Capital was established in 2002 and is headquartered in Laren, The Netherlands.


DEAL STATS #
Overall 6 of 9
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 6
Country: Netherlands M&A 6 of 9
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-31 SHI

Asten, Netherlands

SHI supplies paint tools, electricity, hardware and sanitary products to non-food and DIY retail chains in the Netherlands and Belgium. SHI is based in Asten, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-02 Hot ITem BV

Amsterdam, Netherlands

Hot ITem BV is a business intelligence and advanced data analytics service provider. Hot ITem BV was established in 1998 and is headquartered in Amsterdam, Netherlands.

Sell -