Varsity Brands - M&A Summary, Ownership, and Business Overview

Consumer ProductsCompany

Varsity Brands M&A Summary

Varsity Brands has acquired 5 companies of its own, including 3 in the last 5 years. It has also divested 1 asset.

Varsity Brands has acquired in 4 different US states. The Company’s most targeted sectors include apparel/textiles (40%) and consumer products (20%).

Varsity Brands Ownership

Who owns Varsity Brands?

Varsity Brands is owned by KKR. It was acquired on August 26, 2024.

Is Varsity Brands PE-backed?

Yes. Varsity Brands is owned by private equity investor KKR.

Was Varsity Brands formerly PE-backed?

Yes. Varsity Brands was formerly owned by 5 private investors.

Varsity Brands Business Overview

Where is Varsity Brands headquartered?

Varsity Brands is headquartered in Farmers Branch, Texas.

How many employees does Varsity Brands have?

Varsity Brands has 9,000 employees.

What sector is Varsity Brands in?

Varsity Brands is a consumer products company.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

Varsity Brands

Varsity Brands, Inc.

14460 Varsity Brands Way,
Farmers Branch, Texas 75244
United States,
www.varsity.com

Varsity Brands provides goods and services to the school spirit industry. The company designs, markets, and manufactures cheerleading and dance team uniforms and accessories. It elevates the student experience, promotes participation, and celebrates achievement through three unique but interrelated businesses: BSN SPORTS; Varsity Spirit; and Herff Jones. Together, these businesses promote personal, school, and community pride through their customizable products and programs to elementary and middle schools, high schools, colleges and universities, church organizations, professional and collegiate sports teams, and corporations. Varsity Brands is based in Farmers Branch, Texas.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
Sell (0.2/yr) # - - - - 1 - 1
  6

Most Recent M&A

Company Date Value Type
Herff Jones 2023-09-05 - Divestiture
Indianapolis, Indiana · www.herffjones.com
Stanbury Uniforms, Inc. 2019-07-29 - Add-on Acquisition
Brookfield, Missouri · www.stanbury.com
SA Feather Co. 2019-07-29 - Add-on Acquisition
Fort Myers, Florida · www.safeathercompany.com
Director's Showcase International 2019-01-22 - Add-on Acquisition
Ligonier, Indiana · www.dshowcase.com
allgoods LLC 2015-12-23 - Add-on Acquisition
Arlington, Texas · www.allgoodsllc.com
Herff Jones 2011-06-15 - Merger
Indianapolis, Indiana · www.herffjones.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Apparel/Textiles 2 (40%) - - -
Consumer Products 1 (20%) - 1 (100%) -
Distribution 1 (20%) - - -
Retail 1 (20%) - - -
Total 5 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 5 - 1 -
  Indiana 2 - 1 -
  Texas 1 - - -
  Missouri 1 - - -
  Florida 1 - - -
Total 5 - 1 -

M&A Connections

Deals
Divested to
Investor(s)
100%
1 (100%)

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