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Varsity Brands Overview

Consumer ProductsCompany

Is Varsity Brands PE-backed?

Yes. Varsity Brands is owned by private equity investor KKR.

Was Varsity Brands formerly PE-backed?

Yes. Varsity Brands was formerly owned by 5 private investors.

Where is Varsity Brands headquartered?

Varsity Brands is headquartered in Farmers Branch, Texas.

How many employees does Varsity Brands have?

Varsity Brands has 9,000 employees.

What sector is Varsity Brands in?

Varsity Brands is a consumer products company.

Varsity Brands

Varsity Brands, Inc.

14460 Varsity Brands Way,
Farmers Branch, Texas 75244
United States,
www.varsity.com

Varsity Brands provides goods and services to the school spirit industry. The company designs, markets, and manufactures cheerleading and dance team uniforms and accessories. It elevates the student experience, promotes participation, and celebrates achievement through three unique but interrelated businesses: BSN SPORTS; Varsity Spirit; and Herff Jones. Together, these businesses promote personal, school, and community pride through their customizable products and programs to elementary and middle schools, high schools, colleges and universities, church organizations, professional and collegiate sports teams, and corporations. Varsity Brands is based in Farmers Branch, Texas.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.0/yr) # 5 - - - - - 5
Sell (0.2/yr) # - - - 1 - - 1
  6

Company Summary

SECTOR

Consumer Products

Employees

9,000


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