Simpli.fi - M&A Summary, Ownership, and Business Overview

MarketingCompany

Simpli.fi M&A Summary

Simpli.fi has acquired 3 companies of its own, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Simpli.fi has acquired in 3 different US states. The Company’s most targeted sectors include software (67%) and internet software and services (34%).

Simpli.fi Ownership

Who owns Simpli.fi?

Simpli.fi is owned by GTCR. It was acquired on August 31, 2017.

Is Simpli.fi PE-backed?

Yes. Simpli.fi is owned by private equity investor GTCR.

Was Simpli.fi formerly PE-backed?

Yes. Simpli.fi was formerly owned by 1 private investor.

Simpli.fi Business Overview

Where is Simpli.fi headquartered?

Simpli.fi is headquartered in Fort Worth, Texas.

What sector is Simpli.fi in?

Simpli.fi is a marketing company.

When was Simpli.fi founded?

Simpli.fi was founded in 2010.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Simpli.fi

Simplifi Holdings, Inc.

1407 Texas Street, Suite 202,
Fort Worth, Texas 76102
United States,
(817) 885-8456
www.simpli.fi

Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # - - 1 1 1 - 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
Bidtellect, Inc. 2023-02-28 - Add-on Acquisition
Delray Beach, Florida · www.bidtellect.com
CoreMedia Systems LLC 2022-01-25 - Add-on Acquisition
Fairfield, New Jersey · www.coremedia-systems.com
The Advantage Software Co. 2021-01-19 - Add-on Acquisition
Mooresville, North Carolina · www.gotoadvantage.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 2 (67%) - - -
Internet Software and Services 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
United States 3 - - -
  North Carolina 1 - - -
  New Jersey 1 - - -
  Florida 1 - - -
Total 3 - - -

M&A Connections

Deals
Acquired from
Investor(s)
67%
2 (67%)

Company Summary

SECTOR

Marketing

Established

2010

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