Simpli.fi - M&A Summary, Ownership, and Business Overview

MarketingCompany

Simpli.fi M&A Summary

Simpli.fi has acquired 3 companies of its own, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Simpli.fi has acquired in 3 different US states. The Company’s most targeted sectors include software (67%) and internet software and services (34%).

Simpli.fi Ownership

Who owns Simpli.fi?

Simpli.fi is owned by GTCR. It was acquired on August 31, 2017.

Is Simpli.fi PE-backed?

Yes. Simpli.fi is owned by private equity investor GTCR.

Was Simpli.fi formerly PE-backed?

Yes. Simpli.fi was formerly owned by 1 private investor.

Simpli.fi Business Overview

Where is Simpli.fi headquartered?

Simpli.fi is headquartered in Fort Worth, Texas.

What sector is Simpli.fi in?

Simpli.fi is a marketing company.

When was Simpli.fi founded?

Simpli.fi was founded in 2010.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Simpli.fi

Simplifi Holdings, Inc.

1407 Texas Street, Suite 202,
Fort Worth, Texas 76102
United States,
(817) 885-8456
www.simpli.fi

Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # - - 1 1 1 - 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
Bidtellect, Inc. 2023-02-28 - Add-on Acquisition
Delray Beach, Florida · www.bidtellect.com
CoreMedia Systems LLC 2022-01-25 - Add-on Acquisition
Fairfield, New Jersey · www.coremedia-systems.com
The Advantage Software Co. 2021-01-19 - Add-on Acquisition
Mooresville, North Carolina · www.gotoadvantage.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 2 (67%) - - -
Internet Software and Services 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
United States 3 - - -
  North Carolina 1 - - -
  New Jersey 1 - - -
  Florida 1 - - -
Total 3 - - -

M&A Connections

Deals
Acquired from
Investor(s)
67%
2 (67%)

Company Summary

SECTOR

Marketing

Established

2010

 Subscribe to unlock this and 208,055
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More
1 Week Free Trial Learn More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB

Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.6K Private Equity Firms
  • 201K M&A Transactions
  • 203K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.6K M&A Advisors
    (Investment Banks and Law Firms)
  • 81K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.

Related Lists for Simpli.fi

Texas Companies , Marketing Companies , United States Companies , Texas Marketing Companies , Texas Marketing with Acquisitions , Texas Marketing with Divestitures

Related Lists for Texas Companies

Largest Texas Companies , Acquisitive Texas Companies , Recently Acquired Texas Companies , Recently Sold Texas Companies , Private Texas Companies , Public Texas Companies , Acquired Texas Companies , PE Backed Texas Companies

Related Lists for Marketing Companies

Largest Marketing Companies , Acquisitive Marketing Companies , Recently Acquired Marketing Companies , Recently Sold Marketing Companies , Private Marketing Companies , Public Marketing Companies , Acquired Marketing Companies , PE Backed Marketing Companies

Related Lists for United States Companies

Largest United States Companies , Acquisitive United States Companies , Recently Acquired United States Companies , Recently Sold United States Companies , Private United States Companies , Public United States Companies , Acquired United States Companies , PE Backed United States Companies
Mergr

Product

Company

Legal