Publicis Groupe - M&A Summary and Business Overview

MarketingCompany

Publicis Groupe M&A Summary

Publicis Groupe has acquired 34 companies, including 11 in the last 5 years. A total of 4 acquisitions came from private equity firms. It has also divested 1 asset.

Publicis Groupe’s largest acquisition to date was in 2019, when it acquired Epsilon Data Management for $4.4B. Publicis Groupe has acquired in 12 different US states, and 13 countries. The Company’s most targeted sectors include marketing (49%) and information technology (19%).

Publicis Groupe Business Overview

Where is Publicis Groupe headquartered?

Publicis Groupe is headquartered in Paris, France.

What is Publicis Groupe’s revenue?

Publicis Groupe disclosed revenue of 14,802M EUR for 2023 and 14,196M EUR for 2022.

How many employees does Publicis Groupe have?

Publicis Groupe has 101,642 employees.

What sector is Publicis Groupe in?

Publicis Groupe is a marketing company.

When was Publicis Groupe founded?

Publicis Groupe was founded in 1926.

M&A Summary

  • M&A Total Activity34
    • M&A Buy Activity33
    • M&A Sell Activity1
  • Total Sectors Invested 7
  • Total Countries Invested 13
  • M&A Buy/Sell Connections 10
  • M&A Advisors 8

Publicis Groupe

Publicis Groupe SA

133 Avenue des Champs Elysees,
Paris, 75008
France,
+33 1 44 43 70 00
www.publicisgroupe.com

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.6/yr) # 25 - 2 2 1 3 33
vol $9.9B $9.9B
Sell (0.0/yr) # 1 - - - - - 1
  34

Most Recent M&A

Company Date Value Type
Mars Advertising, Inc. 2024-09-19 - Add-on Acquisition
Southfield, Michigan · www.marsunited.com
The Influential Network, Inc. 2024-07-25 - Add-on Acquisition
Las Vegas, Nevada · www.influential.co
Spinnaker Services LLC 2024-03-12 - Add-on Acquisition
Denver, Colorado · www.spinnakermgmt.com
Practia 2023-03-30 - Add-on Acquisition
Buenos Aires, Argentina · www.practia.global
Profitero, Inc. 2022-05-03 - Add-on Acquisition
Boston, Massachusetts · www.profitero.com
Tremend Software Consulting 2022-01-05 - Add-on Acquisition
Bucharest, Romania · www.tremend.com
CitrusAd 2021-07-15 - Add-on Acquisition
St. Petersburg, Florida · www.citrusad.com
Octopus Communications Consultancy Ltd. 2021-02-16 - Add-on Acquisition
London, United Kingdom · www.weareoctopusgroup.net
Rauxa LLC 2019-08-19 - Add-on Acquisition
Irvine, California · www.rauxa.com
Epsilon Data Management LLC 2019-04-14 4.4B USD Divestiture
Irving, Texas · www.epsilon.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Publicis Healthcare Communications Group, Inc.    - PDI - Commercial Services business (CSO) 2015-12-22 7
New York, New York · www.publicishealthcare.com Parsippany, New Jersey
Rosetta LLC 2011-07-25 LEVEL Studios, Inc. 2011-07-25 1
Hamilton, New Jersey · www.rosetta.com San Luis Obispo, California · www.level-studios.com

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 16 (48%) 9.8B (99%) - -
Information Technology 6 (18%) - - -
Media 6 (18%) 74M (1%) - -
Internet Software and Services 2 (6%) - - -
Business Services 1 (3%) - - -
Digital Media 1 (3%) - - -
Software 1 (3%) - - -
Information Services - - 1 (100%) -
Total 33 $9.9B 1 -

By Geo

State/Country Buy Value Sell Value
United States 16 9.2B 1 -
  Massachusetts 3 3.7B - -
  California 2 - - -
  Texas 2 4.9B - -
  Pennsylvania 1 - 1 -
  New Jersey 1 575M - -
  Nevada 1 - - -
  Michigan 1 - - -
  Illinois 1 - - -
  Florida 1 - - -
  Colorado 1 - - -
  Washington 1 - - -
  Ohio 1 - - -
United Kingdom 5 74M - -
France 2 - - -
Argentina 1 - - -
Brazil 1 - - -
Canada 1 114M - -
  Quebec 1 114M - -
China 1 - - -
Czech Republic 1 - - -
India 1 - - -
Israel 1 - - -
Netherlands 1 469M - -
Romania 1 - - -
South Africa 1 - - -
Domestic 2 (6%) - - -
Cross-border 31 (94%) 9.9B (100%) 1 (100%) -
Total 33 $9.9B 1 -

Top M&A Advisors

Financial Deals
Citi
 1
Rothschild Global Advisory
 1
J.P. Morgan Securities
 1
Legal Deals
Wachtell, Lipton, Rosen & Katz
 1

Deal Values

buy # Total
> $1B 2 $8.1B
$100M to $1B 4 $1.7B
< $100M 1 $74M
TOTAL $9.9B
Largest Epsilon Data Management LLC
$4.4B (2019-04-14)

M&A Connections

Deals
Acquired from
Investor(s)
9%
3 (9%)
Strategic(s)
15%
5 (15%)
Divested to
Investor(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Revenue

14,802   5% 2023
14,196   21% 2022
11,738   9% 2021
10,788   2% 2020
11,001   11% 2019
9,951   3% 2018
9,690   1% 2017
9,733   2% 2016
9,601   33% 2015
7,255   2014
(millions of EUR) Show More Show Less

Employees

101,642

Established

1926

Public

Euronext: PUB

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