Peloton - M&A Summary and Business Overview

Consumer ServicesCompany

Peloton M&A Summary

Peloton has acquired 5 companies, including 4 in the last 5 years. A total of 1 acquisition came from private equity firms.

Peloton’s largest acquisition to date was in 2020, when it acquired Precor for $420M. Peloton has acquired in 5 different US states. The Company’s most targeted sectors include consumer products (60%) and internet software and services (40%).

Peloton Business Overview

Where is Peloton headquartered?

Peloton is headquartered in New York, New York.

What is Peloton’s revenue?

Peloton disclosed revenue of 2,700M USD for 2024 and 2,800M USD for 2023.

How many employees does Peloton have?

Peloton has 2,853 employees.

What sector is Peloton in?

Peloton is a consumer services company.

When was Peloton founded?

Peloton was founded in 2012.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2
  • M&A Advisors 1

Peloton

Peloton Interactive, Inc.

441 Ninth Avenue, Sixth Floor,
New York, New York 10001
United States,
(917) 671-9198
www.onepeloton.com

Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. Peloton was founded in 2012 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # 1 3 1 - - - 5
vol $420M $420M
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
Aiqudo, Inc. 2021-02-01 - Add-on Acquisition
Campbell, California · www.aiqudo.com
Precor, Inc. 2020-12-21 420M USD Divestiture
Woodinville, Washington · www.precor.com
Atlas Wearables, Inc. 2020-11-01 - Add-on Acquisition
Austin, Texas · www.atlaswearables.com
Otari Studio 2020-11-01 - Add-on Acquisition
, United States · www.otaristudio.com
Neurotic Media 2018-06-27 - Add-on Acquisition
Atlanta, Georgia · www.neuroticmedia.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 3 (60%) 420M (100%) - -
Internet Software and Services 2 (40%) - - -
Total 5 $420M - -

By Geo

State/Country Buy Value Sell Value
United States 5 420M - -
  Texas 1 - - -
  Georgia 1 - - -
  California 1 - - -
  Washington 1 420M - -
Total 5 $420M - -

Top M&A Advisors

Legal Deals
Fenwick & West
1

Deal Values

buy # Total
$100M to $1B 1 $420M
TOTAL $420M
Largest Precor, Inc.
$420M (2020-12-21)

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
20%
1 (20%)

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