Mistplay - Ownership and Business Overview

Digital MediaCompany

Mistplay Ownership

Who owns Mistplay?

Mistplay is owned by GrowthCurve Capital. It was acquired on December 10, 2021.

Is Mistplay PE-backed?

Yes. Mistplay is owned by private equity investor GrowthCurve Capital.

Mistplay Business Overview

Where is Mistplay headquartered?

Mistplay is headquartered in Montreal, Quebec.

What sector is Mistplay in?

Mistplay is a digital media company.

When was Mistplay founded?

Mistplay was founded in 2015.

Digital Media M&A Summary in 2021

Out of 60 sectors in the Mergr database, digital media ranked 29 in number of deals in 2021. The largest digital media acquisition in 2021 was Asmodee Group - which was acquired by Embracer Group AB for $2.8B.

Join Mergr to view all 149 acquisitions of digital media companies in 2021, including 6 acquisitions by private equity firms, and 143 by strategics.

Mistplay

Mistplay, inc.

481 Viger St, Suite 300,
Montreal, Quebec H2Z1G6
Canada,
www.mistplay.com

Mistplay is a play-to-earn and game discovery platform for mobile gamers to discover new games and get rewarded while playing. It partners with mobile gaming publishers to grow their user bases and drive engagement through its game discovery engine and loyalty program, powered by the Company’s advanced machine learning platform. Across its more than 16 million users, Mistplay delivers a differentiated experience to high-value mobile gamers, along with a play-to-earn platform that rewards users for gameplay, creating a mutually beneficial dynamic between game publishers, mobile gamers, and reward partners. Mistplay was formed in 2015 and is based in Montreal, Quebec.


Company Summary

SECTOR

Digital Media

Established

2015

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