e.l.f. Cosmetics - M&A Summary and Business Overview

Consumer ProductsCompany

e.l.f. Cosmetics M&A Summary

e.l.f. Cosmetics has acquired 2 companies, including 2 in the last 5 years. A total of 2 acquisitions came from private equity firms.

e.l.f. Cosmetics’ largest acquisition to date was in 2023, when it acquired The Center Brands for $355M. e.l.f. Cosmetics has acquired in 2 different US states. The Company’s most targeted sectors include consumer products (100%).

e.l.f. Cosmetics Business Overview

Where is e.l.f. Cosmetics headquartered?

e.l.f. Cosmetics is headquartered in Oakland, California.

What is e.l.f. Cosmetics’ revenue?

e.l.f. Cosmetics disclosed revenue of 1,024M USD for 2024 and 579M USD for 2023.

How many employees does e.l.f. Cosmetics have?

e.l.f. Cosmetics has 475 employees.

What sector is e.l.f. Cosmetics in?

e.l.f. Cosmetics is a consumer products company.

When was e.l.f. Cosmetics founded?

e.l.f. Cosmetics was founded in 2004.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2
  • M&A Advisors 1

e.l.f. Cosmetics

e.l.f. Beauty, Inc.

570 10th Street,
Oakland, California 94607
United States,
(510) 778-7787
www.elfcosmetics.com

e.l.f. began primarily as an online retailer of beauty products giving it a unique digital presence and establishing it as an online beauty authority. e.l.f. Cosmetics was founded in 2004 and is based in Oakland, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # - 1 - - 1 - 2
vol $7M $355M $362M
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
The Center Brands LLC 2023-08-29 355M USD Add-on Acquisition
West Hollywood, California · www.naturium.com
W3ll People, Inc. 2020-02-24 7M USD Add-on Acquisition
Austin, Texas · www.w3llpeople.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 2 (100%) 362M (100%) - -
Total 2 $362M - -

By Geo

State/Country Buy Value Sell Value
United States 2 362M - -
  Texas 1 7M - -
  California 1 355M - -
Total 2 $362M - -

Top M&A Advisors

Legal Deals
Latham & Watkins
 1

Deal Values

buy # Total
$100M to $1B 1 $355M
< $100M 1 $7M
TOTAL $362M
Largest The Center Brands LLC
$355M (2023-08-29)

M&A Connections

Deals
Acquired from
Investor(s)
100%
2 (100%)

Company Summary

SECTOR

Consumer Products

Revenue

1,024   77% 2024
579   48% 2023
392   24% 2022
318   13% 2021
283   2020
267   2% 2018
270   18% 2017
230   2016
(millions of USD) Show More Show Less

Employees

475

Established

2004

Public

NYSE: ELF

Former Name

J.A. Cosmetics Holdings, Inc.

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