American Family Mutual Insurance - M&A Summary and Business Overview

InsuranceCompany

American Family Mutual Insurance M&A Summary

American Family Mutual Insurance has acquired 7 companies, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

American Family Mutual Insurance’s largest acquisition to date was in 2019, when it acquired Ameriprise Financial - Auto & Home Business for $1.1B. It’s largest disclosed sale occurred in 2024, when it sold The General Automobile Insurance Services to Sentry Insurance for $1.7B. American Family Mutual Insurance has acquired in 6 different US states. The Company’s most targeted sectors include insurance (72%) and internet software and services (15%).

American Family Mutual Insurance Business Overview

Where is American Family Mutual Insurance headquartered?

American Family Mutual Insurance is headquartered in Madison, Wisconsin.

What sector is American Family Mutual Insurance in?

American Family Mutual Insurance is an insurance company.

When was American Family Mutual Insurance founded?

American Family Mutual Insurance was founded in 1927.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity7
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 5
  • M&A Advisors 4

American Family Mutual Insurance Co.

6000 American Parkway,
Madison, Wisconsin 53783
United States,
(800)692-6326
www.amfam.com

American Family Insurance is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 7 - - - - - 7
vol $1.9B $1.9B
Sell (0.2/yr) # - - - - - 1 1
vol $1.7B $1.7B
  8

Most Recent M&A

Company Date Value Type
The General Automobile Insurance Services, Inc. 2024-09-12 1.7B USD Divestiture
Nashville, Tennessee · www.thegeneral.com
Ameriprise Financial, Inc. - Auto & Home Business 2019-04-02 1.1B USD Divestiture
De Pere, Wisconsin
Networked Insights, Inc. 2017-12-14 - Add-on Acquisition
Chicago, Illinois · www.networkedinsights.com
HomeGauge 2017-12-14 - Add-on Acquisition
Asheville, North Carolina · www.homegauge.com
Homesite Group, Inc. 2013-09-04 660M USD Add-on Acquisition
Boston, Massachusetts · www.homesite.com
Permanent General Companies, Inc. 2013-01-22 239M USD Add-on Acquisition
Nashville, Tennessee
Lumbermens Casualty Insurance Co. 2012-09-27 - Divestiture
, United States
PGC Holding Corp. 2012-09-27 - Add-on Acquisition
Nashville,, Tennessee
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Insurance 5 (71%) 1.9B (100%) 1 (100%) 1.7B (100%)
Internet Software and Services 1 (14%) - - -
Software 1 (14%) - - -
Total 7 $1.9B 1 $1.7B

By Geo

State/Country Buy Value Sell Value
United States 7 1.9B 1 1.7B
  Tennessee 2 239M 1 1.7B
  Wisconsin 1 1.1B - -
  North Carolina 1 - - -
  Massachusetts 1 660M - -
  Illinois 1 - - -
Total 7 $1.9B 1 $1.7B

Top M&A Advisors

Financial Deals
Goldman Sachs
1
KPMG Corporate Finance LLC
1
Keefe, Bruyette, & Woods, Inc.
1
Legal Deals
Foley & Lardner
3

Deal Values

buy # Total
> $1B 1 $1.1B
$100M to $1B 2 $899M
TOTAL $1.9B
Largest Ameriprise Financial, Inc. - Auto & Home Business
$1.1B (2019-04-02)
sell # Total
> $1B 1 $1.7B
TOTAL $1.7B
Largest The General Automobile Insurance Services, Inc.
$1.7B (2024-09-12)

M&A Connections

Deals
Acquired from
Investor(s)
14%
1 (14%)
Strategic(s)
43%
3 (43%)
Divested to
Strategic(s)
100%
1 (100%)

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