adidas - M&A Summary and Business Overview

Apparel/textilesCompany

adidas M&A Summary

adidas has acquired 6 companies. It has also divested 6 assets.

adidas’ largest acquisition to date was in 2005, when it acquired Reebok International for $3.8B. It’s largest disclosed sale occurred in 2021, when it sold Reebok International to Authentic Brands Group for $2.5B. adidas has acquired in 3 different US states, and 4 countries. The Company’s most targeted sectors include apparel/textiles (50%) and leisure (17%).

adidas Business Overview

Where is adidas headquartered?

adidas is headquartered in Herzogenaurach, Germany.

What is adidas’ revenue?

adidas disclosed revenue of 21,427M EUR for 2023 and 22,511M EUR for 2022.

How many employees does adidas have?

adidas has 51,561 employees.

What sector is adidas in?

adidas is an apparel/textiles company.

When was adidas founded?

adidas was founded in 1920.

M&A Summary

  • M&A Total Activity12
    • M&A Buy Activity6
    • M&A Sell Activity6
  • Total Sectors Invested 4
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 7
  • M&A Advisors 4

adidas

adidas AG

Adi-Dassler-Strasse 1,
Herzogenaurach, 91074
Germany,
+49 91 32 84 0
www.adidas-group.com

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 6 - - - - - 6
vol $5.4B $5.4B
Sell (0.2/yr) # 5 - 1 - - - 6
vol $972M $2.5B $3.5B
  12

Most Recent M&A

Company Date Value Type
Reebok International Ltd. 2021-08-12 2.5B USD Divestiture
Canton, Massachusetts · www.reebok.com
Sport Maska, Inc. 2017-07-27 - Divestiture
Montreal, Quebec · www.ccmhockey.com
TaylorMade Golf Co., Inc. 2017-05-10 425M USD Divestiture
Carlsbad, California · www.taylormadegolf.com
Mitchell & Ness Nostalgia Co. Inc. 2016-05-27 - Divestiture
Irvine, California · www.mitchellandness.com
Runtastic 2015-08-05 248M EUR Add-on Acquisition
Pasching, Austria · www.runtastic.com
Rockport Co. LLC 2015-01-23 - Divestiture
Canton, Massachusetts · www.rockport.com
Five Ten USA 2011-11-03 25M USD Add-on Acquisition
Redlands, California · www.fiveten.com
Textronics, Inc. 2008-12-03 - Add-on Acquisition
Chadds Ford, Pennsylvania · www.textronicsinc.com
Reebok International Ltd. 2005-08-03 3.8B USD Add-on Acquisition
Canton, Massachusetts · www.reebok.com
The Salomon Group 2005-05-02 547M EUR Divestiture
Annecy, France · www.salomon.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Apparel/Textiles 3 (50%) 3.8B (71%) 3 (50%) 2.5B (72%)
Consumer Products 1 (17%) 1.4B (25%) 3 (50%) 972M (28%)
Leisure 1 (17%) - - -
Technology Hardware 1 (17%) 248M (5%) - -
Total 6 $5.4B 6 $3.5B

By Geo

State/Country Buy Value Sell Value
United States 3 3.8B 4 2.9B
  Massachusetts 1 3.8B 2 2.5B
  California 1 25M 2 425M
  Pennsylvania 1 - - -
France 1 1.4B 1 547M
Austria 1 248M - -
Canada - - 1 -
  Quebec - - 1 -
Japan 1 - - -
Domestic - - - -
Cross-border 6 (100%) 5.4B (100%) 6 (100%) 3.5B (100%)
Total 6 $5.4B 6 $3.5B

Top M&A Advisors

Financial Deals
Guggenheim Securities
1
Robert W. Baird & Co., Inc.
1
Legal Deals
Ropes & Gray
1
Sheppard Mullin
1

Deal Values

buy # Total
> $1B 2 $5.2B
$100M to $1B 1 $248M
< $100M 1 $25M
TOTAL $5.4B
Largest Reebok International Ltd.
$3.8B (2005-08-03)
sell # Total
> $1B 1 $2.5B
$100M to $1B 2 $972M
TOTAL $3.5B
Largest Reebok International Ltd.
$2.5B (2021-08-12)

M&A Connections

Deals
Divested to
Investor(s)
67%
4 (67%)
Strategic(s)
50%
3 (50%)

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