M&A Deal Summary

Colgate-Palmolive Acquires EltaMD

On December 18, 2017, Colgate-Palmolive acquired consumer products company EltaMD from Prairie Capital

Acquisition Highlights
  • This is Colgate-Palmolive’s 4th transaction in the Consumer Products sector.
  • This is Colgate-Palmolive’s 4th transaction in the United States.
  • This is Colgate-Palmolive’s 1st transaction in Texas.

M&A Deal Summary

Date 2017-12-18
Target EltaMD
Sector Consumer Products
Buyer(s) Colgate-Palmolive
Sellers(s) Prairie Capital
Deal Type Add-on Acquisition

Target

EltaMD

Carrollton, Texas, United States
EltaMD, Inc. is a physician-dispensed sun care brand with a unique positioning around broad-spectrum, everyday use, physician-dispensed sunscreen.

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Buyer(S) 1

Buyer

Colgate-Palmolive

New York, New York, United States

Category Company
Founded 1806
Sector Consumer Products
Employees34,000
Revenue 20.1B USD (2024)
DESCRIPTION

Colgate-Palmolive is a consumer products company that operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition. The Company's Oral Care segment markets toothpaste and manual toothbrush brands including Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White and Colgate Luminous White toothpastes, Colgate 360° and Colgate Slim Soft manual toothbrushes and Colgate Optic White, Colgate Total and Colgate Plax mouthwash. Colgate’s Oral Care business also includes pharmaceutical products for dentists and other oral health professionals. In the Personal Care market, Colgate produces liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate’s Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. Colgate-Palmolive was incorporated in 1806 and is based in New York City.


DEAL STATS #
Overall 5 of 9
Sector: Consumer Products M&A 4 of 7
Type: Add-on Acquisition M&A Deals 4 of 7
State: Texas M&A 1 of 1
Country: United States M&A 4 of 6
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-18 PCA Skin

Scottsdale, Arizona, United States

PCA Skin engages in medical-grade in-office and take-home skin care products, and has strong support from dermatologists, plastic surgeons and aestheticians.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-11 Laboratoires Filorga

Paris, France

Laboratoires Filorga is a premium anti-aging skincare brand focused primarily on facial care. Originally founded in France in 1978, the brand is now sold in over 60 countries with its largest markets being France, Italy, Spain, and Greater China. The Filorga brand leverages a multi-channel distribution strategy across pharmacy, online, specialty stores and travels retail.

Buy €1.5B

Seller(S) 1

SELLER

Prairie Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 525M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Prairie Capital is a private investment firm that provides equity and/or mezzanine capital to support buyouts and recapitalization of lower middle-market companies generating sales of $20 - $100 million with an EBITDA of $4 - $12 million. Areas of interest include niche manufacturers, business services, consumer products, marketing services, specialty chemical, and food businesses. The firm invests in the range of $25 - $45 million per transaction. Prairie Capital was formed in 1997 and is based in Chicago, Illinois.


DEAL STATS #
Overall 43 of 56
Sector: Consumer Products M&A 11 of 12
Type: Add-on Acquisition M&A Deals 12 of 19
State: Texas M&A 4 of 5
Country: United States M&A 42 of 55
Year: 2017 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-18 Damac Products

La Mirada, California, United States

Damac Products, Inc. is a manufacturer of custom data center infrastructure equipment. Damac's data center infrastructure products include server cabinets, wall mount racks, seismic and thermal management products, power distribution equipment, and cable runway systems. Damac product line includes more than 2,500 items engineered to the most exacting specifications. Damac Products was founded in 1984 and is based in La Mirada, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-01 Family Allergy & Asthma

Louisville, Kentucky, United States

Family Allergy & Asthma is a provider of allergy, asthma, immunology services, and treatment options including exercise challenge and antibiotic testing. Family Allergy currently operates 31 allergy clinics with 33 providers throughout Kentucky, Indiana, and Ohio and serves over 60,000 patients annually. Family Allergy & Asthma was established in 1979 and is based in Louisville, Kentucky.

Buy -