M&A Deal Summary

Clubessential Acquires Exerp

On May 14, 2021, Clubessential acquired internet software and services company Exerp from Battery Ventures

Acquisition Highlights
  • This is Clubessential’s 5th transaction in the Internet Software and Services sector.
  • This is Clubessential’s 1st transaction in Denmark.

M&A Deal Summary

Date 2021-05-14
Target Exerp
Sector Internet Software and Services
Buyer(s) Clubessential
Sellers(s) Battery Ventures
Deal Type Add-on Acquisition

Target

Exerp

Copenhagen, Denmark
Exerp specializes in providing enterprise-class membership-management software systems to large, global fitness brands, including Lifetime Fitness, SATS, Virgin Active, and PureGym. 40% of the biggest fitness operators in Europe run on Exerp. The Exerp platform acts as the centralized information source and member database for payment collection, bookings reporting, business analytics, and customer-relations management. Exerp is based in Copenhagen, Denmark.

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Buyer(S) 1

Buyer

Clubessential

Cincinnati, Ohio, United States

Category Company
Founded 1998
Sector Information Technology
DESCRIPTION

Clubessential provides a full suite of membership and club management solutions to country, golf, city, yacht, and other private clubs. Clubessential was founded in 1998 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 8 of 9
Sector: Internet Software and Services M&A 5 of 6
Type: Add-on Acquisition M&A Deals 8 of 9
Country: Denmark M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-22 foreUP Golf

Pleasant Grove, Utah, United States

foreUP Golf specializes in cloud-based point of sale, tee sheet, billing, food and beverage, and reporting software solutions, as well as marketing and web services. Their cloud-based technology allows clubs to manage their operations from anywhere and deliver exceptional experiences to their guests on any device. foreUP was founded in 2011 and is based in Pleasant Grove, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-29 Momence

San Francisco, California, United States

Momence offers a modern, out-of-the-box software solution that helps fitness studios and gyms create bespoke experiences for every customer. Its sleek, mobile-first platform offers an AI-powered approach to managing the lead-to-member journey and automates manual tasks from taking bookings, to communicating with leads, to converting intros into members, to nurturing members who are at risk of cancelling. Momence is based in San Francisco, California.

Buy -

Seller(S) 1

SELLER

Battery Ventures

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 13.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Battery Ventures is a private investment firm focused on opportunities in the technology and related-sectors. Battery will invest at all company stages, from seed and early-stage capital situations to leveraged buyouts, PIPEs, spin outs, rollups and take-privates of established companies. Battery's private equity group focuses on investments in companies with revenue of $5 to $200 million and EBITDA up to $25 million. Battery can commit up to $100 million in equity per transaction. Specific areas of interest include software; IT services and outsourcing; communications components, systems, and services; and financial services and tech-enabled businesses. Battery will consider investments throughout North America, Europe, and Asia. Battery Ventures was formed in 1983 and is headquartered in Menlo Park, California.


DEAL STATS #
Overall 50 of 67
Sector: Internet Software and Services M&A 11 of 15
Type: Add-on Acquisition M&A Deals 27 of 35
Country: Denmark M&A 1 of 1
Year: 2021 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 Chargify

San Antonio, Texas, United States

Chargify is a billing and revenue management platform for fast-growing SaaS businesses. Chargify started out as a team within Grasshopper focused on the core needs of recurring billing. Over the past decade, Chargify has expanded its offerings to address the complexities of SaaS revenue management, with core functionalities in elastic billing, revenue operations, and SaaS-tailored insights. Chargify was founded in 2009 and is based in San Antonio, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-30 Hyperexponential

London, United Kingdom

Hyperexponential is a provider of pricing and risk modelling software for the commercial and speciality insurance sector. Hyperexponential is based in London, United Kingdom.

Buy -