Add-on Acquisition • Digital Media

Cirrus Media Acquires Medical Observer

On February 4, 2014, Cirrus Media acquired digital media company Medical Observer

Acquisition Context

This is Cirrus Media’s 1st transaction in the Digital Media sector.
This is Cirrus Media’s 1st transaction in Australia.

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M&A Deal Summary
Date	February 4, 2014
Target	Medical Observer
Sector	Digital Media
Buyer(s)	Cirrus Media
Deal Type	Add-on Acquisition

Target Company

Medical Observer

St Leonards, Australia

Medical Observer is a provider of tradition delivering personalised stream of breaking news, features and practice-shaping opinion all tailored to each reader’s interests. Full site access is restricted to AHPRA registered healthcare professionals, ensuring secure and private discussions about what's happening in medicine and what it means. Company also insist that members use their real names when commenting on articles, ensuring everybody knows who they are interacting with.

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Buyer Overview 1

Buyer

Cirrus Media

Chatswood, Australia

Category	Company
Sector	Digital Media

DESCRIPTION

Cirrus Media Ltd. is a Australia's major B2B media and publishing company located in Sydney. Company have been building and engaging with specialised Australian audiences for over 20 years. Company have spent over 20 years building engaged audiences through ability to create and distribute great content. Company help create powerful stories that represent client brand and display it to a targeted audience to get story noticed.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2014	1 of 1

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