M&A Deal Summary

Cheetah Mobile Acquires MobPartner SA

On March 16, 2015, Cheetah Mobile acquired marketing company MobPartner SA from Newfund Management for 58M USD

Acquisition Highlights
  • This is Cheetah Mobile’s 2nd transaction in the Marketing sector.
  • This is Cheetah Mobile’s largest (disclosed) transaction.
  • This is Cheetah Mobile’s 1st transaction in France.

M&A Deal Summary
Date 2015-03-16
Target MobPartner SA
Sector Marketing
Buyer(s) Cheetah Mobile
Sellers(s) Newfund Management
Deal Type Add-on Acquisition
Deal Value 58M USD

Target

MobPartner SA

Paris, France
website
MobPartner SA is a mobile marketing company. It offers mobile marketers sophisticated advertising and monetization solutions.

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Buyer(S) 1

Buyer

Cheetah Mobile

Beijing, China

website

Category Company
Founded 2009
Sector Software
Employees713
Revenue 884M CNY (2022)
DESCRIPTION

Cheetah Mobile is a mobile Internet company that provides mission critical applications. Cheetah Mobile was founded in 2009 and is headquartered in Beijing, China.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 3
Country (France) 1 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-11 HongKong Zoom Interactive Network Marketing Technology

China

HongKong Zoom Interactive Network Marketing Technology Ltd. is a mobile advertising agency, providing a unique digital advertising experience for mobile campaign planning, management, and performance evaluation for global clients.

Buy $30M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-02 News Republic

Bordeaux, France

News Republic is a mobile based news application that allows users to view news stories, photographs and videos. News Republic was formed in 2008 and is based in Bordeaux, France.

Buy $57M

Seller(S) 1

SELLER

Newfund Management

Paris, France

Investor Investor Investor Investor Investor

website

Category Venture Capital Firm
Founded 2008
PE ASSETS 300M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Newfund is a French private equity group that targets minority investments in small to mid-sized businesses in a variety of sectors. Investment funds are generally used to finance growth initiatives or turnarounds. Newfund was formed in 2008 and is based in Paris.

DEAL STATS #
Overall 2 of 11
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 10
Country (France) 2 of 10
Year (2015) 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-27 Medtech

Castelnau Le Lez, France

Medtech designs, develops and markets a new generation of robotized solutions for medical and surgical treatments. Its robot, ROSA is dedicated to neurosurgery. It already equips highly prized medical centers in the United States, Canada, China, Saoudi Arabia, Germany, Italy, Spain and France. Medtech is based in Castelnau Le Lez, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-13 Learnissimo

Paris, France

Learnissimo is a Live Academy for learning up to 17 different languages. Teachers are all natives and follow learnissimo’s guidelines for their courses. Learnissimo is based in Paris, France.

Sell -
Mergr

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