M&A Deal Summary

Census Acquires Fulcrum Digital

On July 17, 2024, Census acquired information technology company Fulcrum Digital

Acquisition Highlights
  • This is Census’ 1st transaction in the Information Technology sector.
  • This is Census’ 1st transaction in the United States.
  • This is Census’ 1st transaction in New York.

M&A Deal Summary
Date 2024-07-17
Target Fulcrum Digital
Sector Information Technology
Buyer(s) Census
Deal Type Add-on Acquisition

Target

Fulcrum Digital

New York, New York, United States
Fulcrum Digital is a platform for advanced AI-driven customer segmentation, offering significant advantages in increasing net revenue retention and crafting personalized omnichannel campaigns. Fulcrum Digital was formed in 1999 and is headquartered in New York City.

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Buyer(S) 1

Buyer

Census

United States
Category Company
Founded 2018
Sector Information Technology
DESCRIPTION

Census is a data activation platform that helps enterprises like HubSpot, Activision, Orangetheory Fitness, Canva, Rippling, and Notion revolutionize data-driven business operations. By uniting companies around a single source of truth in the cloud data warehouse, Census empowers every team to launch faster, create more intelligent campaigns, and decrease customer acquisition costs with a visual point-and-click Audience Hub and Reverse ETL connectors to hundreds of marketing and business tools.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

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