M&A Deal Summary

BSN Sports Acquires Eastbay Team Sales

On June 27, 2022, BSN Sports acquired e-commerce company Eastbay Team Sales from Foot Locker

Acquisition Highlights
  • This is BSN Sports’ 1st transaction in the E-Commerce sector.
  • This is BSN Sports’ 34th transaction in the United States.
  • This is BSN Sports’ 4th transaction in Wisconsin.

M&A Deal Summary
Date 2022-06-27
Target Eastbay Team Sales
Sector E-Commerce
Buyer(s) BSN Sports
Sellers(s) Foot Locker
Deal Type Divestiture

Target

Eastbay Team Sales

Wausau, Wisconsin, United States
Eastbay Team Sales was formed to meet the performance needs of local high school and college athletes. The company is now a leading supplier of athletic footwear, apparel, and sports equipment to high school and college athletes. Eastbay Team Sales was formed in 1980 and is based in Wausau, Wisconsin.

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Buyer(S) 1

Buyer

BSN Sports

Dallas, Texas, United States
Category Company
Founded 1972
Sector Consumer Products
Employees760
DESCRIPTION

BSN SPORTS, Inc. (“BSN”), formerly, Sports Supply Group, Inc. is the leading marketer, manufacturer and distributor of sporting goods and team uniforms in the U.S. and markets via three million direct catalogs, a 50-person telesales team, more than 200 direct sales professionals, over 50 Platinum resellers and a family of company-controlled websites to 100,000 institutional customers, including schools, churches, camps, colleges, and youth sports programs.

DEAL STATS #
Overall 34 of 34
Sector (E-Commerce) 1 of 1
Type (Divestiture) 4 of 4
State (Wisconsin) 4 of 4
Country (United States) 34 of 34
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-16 Ludtka

Depew, New York, United States

Ludtka is a provider of national and regional custom uniform and team equipment needs. Ludtka was founded in 1971 and is based in Depew, New York.

Buy -

Seller(S) 1

SELLER

Foot Locker

New York, New York, United States
Category Company
Founded 1879
Sector Retail
Employees14,335
Revenue 8.2B USD (2024)
DESCRIPTION

Foot Locker is a specialty athletic retailer. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a provider of athletic footwear and apparel. Foot Locker was incorporated in 1879 and is based in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector (E-Commerce) 1 of 1
Type (Divestiture) 2 of 2
State (Wisconsin) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 WSS

Gardena, California, United States

Warehouse Shoe Sale (WSS) is a specialty retailer of athletic, fashion, and work-related footwear, apparel, and accessories. Warehouse Shoe Sale offers a full assortment of the leading athletic footwear brands (including Nike, Jordan, Vans, Converse, Adidas, Skechers, Fila, and Reebok) and private footwear offerings in fashion for women and workwear for men. Warehouse Shoe Sale was founded in 1984 and is based in Gardena, California.

Buy $750M
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