M&A Deal Summary |
|
|---|---|
| Date | 2012-10-12 |
| Target | Epsilon Data Management |
| Sector | Marketing |
| Buyer(s) | Bread Financial Holdings |
| Deal Type | Add-on Acquisition |
| Deal Value | 300M USD |
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| Category | Company |
|---|---|
| Founded | 1995 |
| Sector | Business Services |
| Employees | 6,000 |
| Revenue | 3.8B USD (2024) |
Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.
| DEAL STATS | # |
|---|---|
| Overall | 6 of 12 |
| Sector: Marketing M&A | 3 of 4 |
| Type: Add-on Acquisition M&A Deals | 5 of 10 |
| State: Texas M&A | 2 of 2 |
| Country: United States M&A | 5 of 10 |
| Year: 2012 M&A | 1 of 3 |
| Size (of disclosed) | 6 of 7 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2011-04-25 |
Aspen Marketing Services
West Chicago, Illinois, United States Aspen Marketing Services (Aspen) Aspen is an integrated marketing services company with approximately 400 professionals located in nine offices nationwide. |
Buy | $345M |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-11-09 |
Hyper Marketing
Chicago, Illinois, United States HHyper Marketing is an independent marketing-services network. With expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning, HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world. |
Buy | $460M |
