M&A Deal Summary

Brand Velocity Group Acquires BBQGuys.com

On September 29, 2020, private equity firm Brand Velocity Group acquired e-commerce company BBQGuys.com

Acquisition Highlights
  • This is Brand Velocity Group’s 1st transaction in the E-Commerce sector.
  • This is Brand Velocity Group’s 3rd transaction in the United States.
  • This is Brand Velocity Group’s 2nd transaction in Louisiana.

M&A Deal Summary
Date 2020-09-29
Target BBQGuys.com
Sector E-Commerce
Buyer(s) Brand Velocity Group
Deal Type Buyout (LBO, MBO, MBI)

Target

BBQGuys.com

Baton Rouge, Louisiana, United States
BBQGuys.com is the largest e-commerce platform of higher-end barbeque grills, grilling accessories, and outdoor kitchen products. BBQGuys.com was founded in 1998 and is based in Baton Rouge, Louisiana.

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Buyer(S) 1

Buyer

Brand Velocity Group

Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Agnostic
DESCRIPTION

Brand Velocity Group (BVG) is a private equity firm focused on investments in the sports, media, and entertainment industries across North America. The Firm seeks companies with differentiated products or services, consistent profitability, and a need for marketing services. Brand Velocity Group was established in 2019 and is based in New York, New York.

DEAL STATS #
Overall 4 of 6
Sector (E-Commerce) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 4 of 5
State (Louisiana) 2 of 2
Country (United States) 3 of 5
Year (2020) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-29 Blaze Outdoor Products

Baton Rouge, Louisiana, United States

Blaze Outdoor Products designs and sells premium-quality barbecues and accessories. The Blaze brand is known for offering innovative features and quality construction at compelling price points. Blaze Outdoor Products is based in Baton Rouge, Louisiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-29 Score Sports

Wilmington, California, United States

Score Sports is a designer, manufacturer, and seller of youth team sports uniforms and equipment. Score Sports was founded in 1975 and is based in Wilmington, California.

Buy -
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