M&A Deal Summary

Brand Affinity Technologies Acquires Printroom - Fan Photography Business

On October 25, 2012, Brand Affinity Technologies acquired internet software and services company Printroom - Fan Photography Business from Advanced Digital Photo Solutions

Acquisition Highlights
  • This is Brand Affinity Technologies’ 3rd transaction in the Internet Software and Services sector.
  • This is Brand Affinity Technologies’ 3rd transaction in the United States.
  • This is Brand Affinity Technologies’ 3rd transaction in California.

M&A Deal Summary

Date 2012-10-25
Target Printroom - Fan Photography Business
Sector Internet Software and Services
Buyer(s) Brand Affinity Technologies
Sellers(s) Advanced Digital Photo Solutions
Deal Type Divestiture

Target

Printroom - Fan Photography Business

Santa Clara, California, United States
Printroom - Fan Photography Business is an online fan and professional photography services.

Search 193,605 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Brand Affinity Technologies

Irvine, California, United States

website


Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

Brand Affinity Technologies, Inc. is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.


DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 3 of 3
Type (Divestiture) 1 of 1
State (California) 3 of 3
Country (United States) 3 of 3
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-16 Fantapper

Irvine, California, United States

Fantapper, Inc. is a celebrity mobile application company.

Buy -

Seller(S) 1

SELLER

Advanced Digital Photo Solutions

Santa Clara, California, United States

website


Category Company
Founded 1999
Sector Internet Software and Services
DESCRIPTION

Printroom.com is an online fan and professional photography services platforms for sporting and entertainment events.


DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2012) 1 of 1