M&A Deal Summary

Bisnode AB Acquires WLW

On December 2, 2008, Bisnode AB acquired internet software and services company WLW from Seat Pagine Gialle for 411M SEK

Acquisition Highlights
  • This is Bisnode AB’s 1st transaction in the Internet Software and Services sector.
  • This is Bisnode AB’s 0th largest (disclosed) transaction.
  • This is Bisnode AB’s 1st transaction in Germany.
Investment Fate
  • WLW was divested to a consortium of buyers in 2011 for 79M EUR.
  • WLW was sold to a consortium of financial buyers in 2017.
  • WLW was sold to a strategic buyer in 2023.

M&A Deal Summary
Date 2008-12-02
Target WLW
Sector Internet Software and Services
Buyer(s) Bisnode AB
Sellers(s) Seat Pagine Gialle
Deal Type Divestiture
Deal Value 411M SEK

Target

WLW

Hamburg, Germany
website
WLW is an online B2B search engine in the DACH region. WLW offers suppliers a dedicated platform to present themselves and their products or services of professional buyers and found to be fast and efficient. WLW was established in 1995 and is based in Hamburg, Germany.

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Buyer(S) 1

Buyer

Bisnode AB

Solna, Sweden

website

Category Company
Founded 1989
Sector Information Services
Employees2,500
Revenue 34.5B SEK (2014)
DESCRIPTION

Bisnode AB is a provider of smart data and analytics. Bisnode uses the highest quality local and global data from over 550 data sources. With analysis, abstract data is transformed into relevant decision basis. Bisnode was established in 1989 and is based in Solna, Sweden.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
Country (Germany) 1 of 1
Year (2008) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-17 Lime

Lund, Sweden

Lime provides software as a service-based customer relationship management (CRM) solutions on the Nordic markets. The company develops, sells, and implements CRM systems, as well as provides consultancy services. Lime was founded in 1990 and is based in Lund, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-01 Nomi Sweden AB

Stockholm,, Sweden

Nomi Group provides a full range of software based solutions and services enabling stakeholders of the pharmaceutical industry to optimize their actions designated for prescribing physicians.

Sell -

Seller(S) 1

SELLER

Seat Pagine Gialle

Milano, Italy

website

Category Company
Sector Media
Revenue 1.0B EUR (2013)
DESCRIPTION

Seat Pagine Gialle is a European directory advertising, web marketing services, and business information group, based in Italy, with significant activities in Germany and the UK.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 3 of 3
Country (Germany) 1 of 1
Year (2008) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-06-29 NetCreations

New York, New York, United States

NetCreations is an email list rental, list management and market research provider.

Sell -
Mergr

Product

Company

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