M&A Deal Summary

Billups Acquires Billie Media

On May 7, 2024, Billups acquired marketing company Billie Media

Acquisition Highlights
  • This is Billups’ 3rd transaction in the Marketing sector.
  • This is Billups’ 1st transaction in New Zealand.

M&A Deal Summary

Date 2024-05-07
Target Billie Media
Sector Marketing
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

Billie Media

Auckland, New Zealand
website
Billie Media provides outdoor media solutions across Australia and New Zealand. Harnessing channel innovation, local expertise, technology and data, and creative outputs, Billie Media provides enhanced outdoor solutions for brands locally and internationally. Billie Media was founded in 2021 and is based in Auckland, New Zealand.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States

website


Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.


DEAL STATS #
Overall 9 of 9
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 8 of 8
Country (New Zealand) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-03 Outsight

Brussels, Belgium

Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.

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