Add-on Acquisition • Consumer Products

Billabong International Acquires Sector 9

On July 1, 2008, Billabong International acquired consumer products company Sector 9

Acquisition Context
  • This is Billabong International’s 1st transaction in the Consumer Products sector.
  • This is Billabong International’s 1st transaction in the United States.
  • This is Billabong International’s 1st transaction in California.
Investment Fate
  • Sector 9 was divested to a consortium of strategic buyers in 2016.

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M&A Deal Summary

Date July 1, 2008
Target Sector 9
Sector Consumer Products
Buyer(s) Billabong International
Deal Type Add-on Acquisition

Target Company

Sector 9

San Diego, California, United States
Sector 9, Inc. is a manufacturer and marketer of skateboards.
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Buyer Overview 1

Buyer

Billabong International

Burleigh Heads, Australia

Category Company
Founded 1973
Sector Retail
Revenue 1.1B AUD (2015)
DESCRIPTION

Billabong International Ltd. is a wholesaler and retailer of hard and soft goods in the board sports sector. Billabong International was founded in 1973 and is based in Burleigh Heads, Australia.


Deal Context for Buyer #
Overall 1 of 2
Sector: Consumer Products 1 of 2
Type: Add-on Acquisition 1 of 2
State: California 1 of 1
Country: United States 1 of 2
Year: 2008 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-23 S’well Bottle

New York, New York, United States

S’well is a global designer, wholesaler, and retailer of reusable, vacuum-insulated products. It is best known for creating the first, reusable hydration fashion accessory. S’well's products can be purchased through omnichannel retail partners, specialty stores, co-branded partnership opportunities, and its own direct-to-consumer website. S’well Bottle was founded in 2010 and is based in New York City.

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