Better Collective A/S - M&A Summary and Business Overview

Digital MediaCompany

Better Collective A/S M&A Summary

Better Collective A/S has acquired 8 companies, including 4 in the last 5 years. A total of 1 acquisition came from private equity firms.

Better Collective A/S’s largest acquisition to date was in 2021, when it acquired Action Network for $240M. Better Collective A/S has acquired in 2 different US states, and 6 countries. The Company’s most targeted sectors include digital media (38%) and marketing (25%).

Better Collective A/S Business Overview

Where is Better Collective A/S headquartered?

Better Collective A/S is headquartered in Copenhagen K, Denmark.

How many employees does Better Collective A/S have?

Better Collective A/S has 193 employees.

What sector is Better Collective A/S in?

Better Collective A/S is a digital media company.

When was Better Collective A/S founded?

Better Collective A/S was founded in 2002.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 5
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 1
  • M&A Advisors 3

Better Collective A/S

Toldbodgade 12,
Copenhagen K, 1253
Denmark,
+45 2991 9965
www.bettercollective.com

Better Collective A/S is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 5 1 1 - 1 - 8
vol $75M $39M $240M $54M $408M
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Playmaker HQ LLC 2023-07-03 54M USD Add-on Acquisition
Deerfield Beach, Florida · www.playmakerhq.com
Action Network, Inc. 2021-05-03 240M USD Add-on Acquisition
Playa Vista, California · www.actionnetwork.com
HLTV.org ApS 2020-02-28 39M EUR Add-on Acquisition
Aarhus, Denmark · www.hltv.org
Mindway AI 2019-09-20 - Stake Purchase
Aarhus, Denmark · www.mindway-ai.com
Ribacka Group AB 2018-12-17 34M EUR Add-on Acquisition
Stockholm, Sweden · www.ribacka.com
KAPA 2018-07-31 - Add-on Acquisition
, Malta
WBS P.C. 2018-07-31 - Add-on Acquisition
Thessaloniki, Greece · www.wbs.gr
Bola Webinformation GmbH 2018-06-29 41M EUR Add-on Acquisition
Wien, Austria · www.bola-webinformation.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 3 (38%) 129M (32%) - -
Marketing 2 (25%) - - -
Gaming 1 (13%) 240M (59%) - -
Internet Software and Services 1 (13%) 39M (10%) - -
Software 1 (13%) - - -
Total 8 $408M - -

By Geo

State/Country Buy Value Sell Value
Denmark 2 39M - -
United States 2 294M - -
  Florida 1 54M - -
  California 1 240M - -
Austria 1 41M - -
Greece 1 - - -
Malta 1 - - -
Sweden 1 34M - -
Domestic 2 (25%) 39M (10%) - -
Cross-border 6 (75%) 369M (90%) - -
Total 8 $408M - -

Top M&A Advisors

Financial Deals
Morgan Stanley
1
Legal Deals
Bruun & Hjejle
1
GreenbergTraurig
1

Deal Values

buy # Total
$100M to $1B 1 $240M
< $100M 4 $168M
TOTAL $408M
Largest Action Network, Inc.
$240M (2021-05-03)

M&A Connections

Deals
Acquired from
Investor(s)
13%
1 (13%)

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Related Lists for Better Collective A/S

Digital Media Companies , Denmark Companies