Better Choice - M&A Summary and Business Overview

Consumer ServicesCompany

Better Choice M&A Summary

Better Choice has acquired 2 companies, including 2 in the last 5 years.

Better Choice has acquired in 2 different US states. The Company’s most targeted sectors include business services (50%) and consumer services (50%).

Better Choice Business Overview

Where is Better Choice headquartered?

Better Choice is headquartered in Tampa, Florida.

What is Better Choice’s revenue?

Better Choice disclosed revenue of 46M USD for 2021 and 43M USD for 2020.

How many employees does Better Choice have?

Better Choice has 43 employees.

What sector is Better Choice in?

Better Choice is a consumer services company.

When was Better Choice founded?

Better Choice was founded in 1986.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Advisors 2

Better Choice

Better Choice Co. Inc.

12400 Race Track Road,
Tampa, Florida 33626
United States,
(212) 896-1254
www.betterchoicecompany.com

Better Choice is an animal health and wellness company founded on the belief that good health practices and nutrition contribute to, and promote, a higher quality of life. Better Choice Co. has built a portfolio of global animal wellness brands, including TruPet, TruGold, and Elvis Presley's Hound Dog. BTTR's core product lines comprise ultra-premium, all-natural pet food, treats, and supplements, with a special focus on freeze-dried and dehydrated raw products. Better Choice was incorporated in 1986 and is headquartered in Tampa, Florida.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 1 - - - - 1 2
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
Aimia Pet Healthco, Inc. 2024-02-09 - Add-on Acquisition
New York, New York · www.aimiapetco.health
Halo, Purely for Pets 2019-12-26 - Add-on Acquisition
Tampa, Florida · www.halopets.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Business Services 1 (50%) - - -
Consumer Services 1 (50%) - - -
Total 2 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  New York 1 - - -
  Florida 1 - - -
Total 2 - - -

Top M&A Advisors

Financial Deals
ThinkEquity LLC
 1
Legal Deals
Latham & Watkins
 1

Company Summary

SECTOR

Consumer Services

Revenue

46   7% 2021
43   169% 2020
16   2019
(millions of USD)

Employees

43

Established

1986

Public

NYSE: BTTR

Former Name

Sports Endurance, Inc.

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Florida Companies , Consumer Services Companies , United States Companies , Florida Consumer Services Companies , Florida Consumer Services with Acquisitions , Florida Consumer Services with Divestitures

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