M&A Deal Summary

Bell Media Acquires OUTFRONT Media - Canadian Business

On October 23, 2023, Bell Media acquired marketing company OUTFRONT Media - Canadian Business from Outfront for 410M CAD

Acquisition Highlights
  • This is Bell Media’s 1st transaction in the Marketing sector.
  • This is Bell Media’s 0th largest (disclosed) transaction.
  • This is Bell Media’s 2nd transaction in the United States.

M&A Deal Summary
Date 2023-10-23
Target OUTFRONT Media - Canadian Business
Sector Marketing
Buyer(s) Bell Media
Sellers(s) Outfront
Deal Type Divestiture
Deal Value 410M CAD

Target

OUTFRONT Media - Canadian Business

United States
OUTFRONT Media's Canadian Business operates 9,325 total displays in the country.

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Buyer(S) 1

Buyer

Bell Media

Toronto, Ontario, Canada

website

Category Company
Sector Media
DESCRIPTION

Bell Media, Inc. is a provider of television (TV), radio, out-of-home advertising, and digital media services in Canada.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 1 of 1
Type (Divestiture) 3 of 3
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-03 Noovo.ca

Montreal, Quebec, Canada

Noovo.ca is a digital platform that brings together entertainment content from V, ELLE Fictions and MAX.

Buy -

Seller(S) 1

SELLER

Outfront

New York, New York, United States

website

Category Company
Founded 1993
Sector Marketing
Employees2,062
Revenue 1.8B USD (2022)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Divestiture) 2 of 2
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-12 Pacific Outdoor Advertising - Billboard Assets

Seattle, Washington, United States

Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

Buy -
Mergr

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