M&A Deal Summary

Be Heard Group Acquires Kameleon Worldwide

On December 7, 2016, Be Heard Group acquired marketing company Kameleon Worldwide for 4M GBP

Acquisition Highlights
  • This is Be Heard Group’s 2nd transaction in the Marketing sector.
  • This is Be Heard Group’s 0th largest (disclosed) transaction.
  • This is Be Heard Group’s 4th transaction in the United Kingdom.

M&A Deal Summary
Date 2016-12-07
Target Kameleon Worldwide
Sector Marketing
Buyer(s) Be Heard Group
Deal Type Add-on Acquisition
Deal Value 4M GBP

Target

Kameleon Worldwide

London, United Kingdom
website
Kameleon Worldwide Ltd. is a content marketing agency. Kameleon provides cutting edge content marketing services to brands including Danone, Quorn, RockCorps, Celebrity Cruises, Lee Cooper, National Citizens Service, City Index and Sony.

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Buyer(S) 1

Buyer

Be Heard Group

London, United Kingdom

website

Category Company
Founded 2015
Sector Marketing
Employees301
Revenue 50M GBP (2018)
DESCRIPTION

Be Heard Group plc is a digital marketing group involved in operating marketing, technology, and e-commerce. Be Heard Group was founded in 2014 and is based in London, the United Kingdom.

DEAL STATS #
Overall 4 of 6
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 4 of 5
Country (United Kingdom) 4 of 6
Year (2016) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-23 agenda21 Digital

Soho, United Kingdom

agenda21 Digital Ltd. is a provider of internet marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-07 Freemavens

London, United Kingdom

Freemavens is an analytics and innovation consultancy which aims to solve clients' business questions and develop insights and actionable ideas using big data. Founded in 2012 by Christopher Palengat and Andrej Moyseowicz, Freemavens is data agnostic, being able to ingest and analyze many data sources, and has developed several in-house analytics tools and methodologies.

Buy -
Mergr

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