Bayard Advertising - Ownership and Business Overview

MarketingCompany

Bayard Advertising Ownership

Who owns Bayard Advertising?

Bayard Advertising is owned by Appcast. It was acquired on July 10, 2023.

Was Bayard Advertising formerly PE-backed?

Yes. Bayard Advertising was formerly owned by 1 private investor.

Bayard Advertising Business Overview

Where is Bayard Advertising headquartered?

Bayard Advertising is headquartered in New York, New York.

What sector is Bayard Advertising in?

Bayard Advertising is a marketing company.

When was Bayard Advertising founded?

Bayard Advertising was founded in 1923.

Marketing M&A Summary in 2023

Out of 60 sectors in the Mergr database, marketing ranked 11 in number of deals in 2023. The largest marketing acquisition in 2023 was Flywheel Digital - which was acquired by Omnicom Group for $835M.

Join Mergr to view all 148 acquisitions of marketing companies in 2023, including 15 acquisitions by private equity firms, and 133 by strategics.

Bayard Advertising

Bayard Advertising Agency, Inc.

1430 Broadway,
New York, New York 10018
United States,
(212) 228-9400
www.bayardad.com

Bayard Advertising offers a full suite of services including employer branding and creative, digital media strategy and campaign execution, programmatic buying, social media engagement and content management, metrics and analytics capabilities, and technology and recruitment platform consultation. Bayard Advertising was founded in 1923 and is based in New York City.


Company Summary

SECTOR

Marketing

Established

1923

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